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two years ago it was clear this was the trend. Now Microcontent is going mainstream. Why? In social networks that have microtargeting microcontent works. Contextual content meets a targeted user. Opportunity for brands: Activate your brands online now for the next cycle of innovation. In web 1.0, companies activated their brands with web sites. In Web 2.0 and beyond, brands need to be activated online with content on a platform that enables targeted distribution in micronetworks. Activating brands online isn’t about putting up a fan page on facebook. Instead, i t’s about providing ‘great’ ...
Internet marketing is all about developing hard attained conclusions and not necessary the generic methods of branding. Nevertheless if you have a brand awareness target in place then there are still online marketing projects that you can follow and use to your benefit. Plenty customers will refer to branding as the vague idea of huge businesses creating a brand name, image and identity for a product or service. A good example of this in the market of soft drinks would be Coca Cola. Being one of the first on the scene in its field they were able to create such a strong brand, image and ... Read More
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