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Special Report on

Online advertising terminology

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Web content above the fold is content that appears before users have to scroll to read the page. The term "above the fold" comes from newspaper use, where content placed above the newspaper fold is intended to persuade people to buy the newspaper based on what they see above the newspaper fold where the newspaper is for sale. In the same way, web content that's above the fold is seen more and can help draw visitors into the site. Ad placements above the fold have added value because they're viewable without scrolling. Unlike newspapers, exactly what is above the fold isn't fixed. The "fold" ...
that consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast array of information resources and services, most notably the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail . Most traditional communications media, such as telephone and television services, are reshaped or redefined using the technologies of the Internet, giving rise to services such as Voice over Internet Protocol (VoIP) and IPTV . ...
Types of online advertising » 16th letter » Blog Archive
is in the process of building and launching his own online business, and he sent me a note this week (OK, he sent it two weeks ago, I’ve been busy!!) asking me about online advertising and how it works. I ended up writing him a fairly long-winded email in response, but I thought that there were enough nuggets in the message to make it worth re-posting. Here is a (somewhat edited) version of the email that I sent him. Please forgive me for the rough format. The most basic type of Internet advertising (which is sometimes called “online media” or just “media”) is the standard banner ad. The banner ad ... market research, surveys and trends
Online Advertising terminology: Explained
Internet in India is drawing fair number of eyeballs, interest, conversation and investment. Through putting my business perspective, thoughts and understanding of the "space" in this blog and by encouraging readers to comment and contribute I am attempting a more comprehensive business view of the Internet Industry in India. I encourage readers to contribute and take this dialogue forward. In this post I am explaining various terms used in Online Advertising: CPM (Cost per thousand) The basic currency / unit of purchase of Internet ad inventory is “Thousand” impression blocks. Cost per thousand is ... market research, surveys and trends


Online Advertising - RSS Archive
Online advertising costs are now sky high if you choose to pay per click instead of getting your site optimised for the ‘free’ listings on the search engines. Newspaper ads are on the decline, but depending on what product or service you are advertising, newspaper ads can be better or worse suited to you. For [...] Written by: Business and Advertising Blog Online Advertising This is not an online marketing blog, or anything of the sort, however my experience with promotion over the past few months has taught me a few things and given me the motive to try some new things. I thought I would share some experiences and get any ... industry trends, business articles and survey research
CPM rate, cost per click, cost per action, per impression
CPM - this is an acronym for Cost Per Mil, with M standing for Mil a symbol for thousand. CPM means the cost per 1000 ads. A CPM of 1 would mean a cost of $1 for 1000 ads. CPM is often used to describe standard banners seen often at the top and bottom of pages for reference. CPM ads are usually more appealing and tricky than ads paid per click as it costs no more to have 10 clicks per thousand as it does to have 1 or 100 so advertisers who pay CPM usually run trick ads that gets lots of clicks. Effective CPM - an effective CPM is the average rate a ... industry trends, business articles and survey research
Boot Camp Offered on Web to Continue to Help Piedmont Area Businesses Conquer ...
PIEDMONT TRIAD - After the success of the Digital Marketing Boot Camp (DMBC), taught through North Carolina A&T State University�s Continuing Education Program in Fall 2009, Wildfire is pleased to announce the DMBC Jumpstart and Plus courses are now available online. Launching in Summer 2010, the website hosts seven 2-3 hour video courses on various topics in digital marketing. From basic terminology, to more comprehensive applications in the digital marketing space, DMBC teaches everything from the role of a website to social networking versus search marketing. The goal of the DMBC is to provide ... market trends, news research and surveys resources
The Fundamentals of Social Marketing Tools.
With the sudden rise of social media tools and services, it can get confusing trying to decipher who is who, and what does what, but what it all comes down to is relationships. An everyday social media user may not recognize the power of what they are doing. Businesses may also not recognize how they can gain power using social networking as a tool for marketing. Companies around the world are just now learning how to leverage social media for their business. If you�re one of the many businesses looking to integrate social marketing into your business strategy, here�s a list of some basic fundamentals you should know first. It�s ... market trends, news research and surveys resources


mercator openx training
Introduction to online advertising terminology. • High level overview of how OpenX works. • Ad metrics: CPC/CPM/CPA/eCPM. Focus topics ... technology research, surveys study and trend statistics
Comments of the Interactive Advertising Bureau on the FTC's ...
FTC is seeking to promote. As noted, the FTC has adopted online behavioral advertising as the term it wishes to use, and has defined the term to mean: ... technology research, surveys study and trend statistics
Alex Brown''s Marketing and E-Commerce Dictionary of Terms
which serves between a group (network) of web sites (which want to host advertisements) and advertisers which want to run advertisements on those sites. DoubleClick is the most well known advertising network for banner advertisements . DoubleClick can serve advertisements on any of its member sites, and can mine data from users who interact with those sites in order to serve more appropriate advertisements. An advertiser can buy a run of network package, or a run of category package within the network. The advertising network serves advertisements from its ad server , which responds to a site once a ...
Converting Traditional Advertising to Online Advertising
There seems to be quite a bit of debate about the transition from traditional to online advertising. There are many schools of thought regarding the terminology, the metrics, and how to convert old school ideas into this thing we call the internet. My background isn�t marketing or advertising, so I�m learning as I go. My first experience was trying to sell local advertising for my college based web site to local advertisers. I visited the school paper posing as a potential advertiser (well, maybe someday I�ll buy some ads, so I don�t consider it deceitful) and got the ad rates. I rushed home booted up my pc, got into Excel and ...
What are delivery and non-delivery trades in stock market ...
Your question is imprecise. You probably mean trades in which the stock certificate is delivered to the buyer, versus trades in which the stock certificate is kept in street name, that is, held by the broker with whom you have your trading account. Most investors in stocks do not take delivery of their shares. Instead they keep their shares with the brokerage firm and receive a monthly statement of their account. The broker collects any dividends paid by the shares and credits them to the owner's account. When the investor wants to sell shares, there is no need to go through the complicated process of endorsing them, ...