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Online Fastest Growing Advertising Medium - Trends
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2010 looks to be the biggest year ever for online marketing. With more and more marketers demanding results-based advertising, it is no wonder that digital marketing through online means is becoming one of the fastest-growing trends. Here is a look at some online marketing trends for 2010 that you can expect to see this year. Promising Economic Outlook Most of the online marketing trends noted throughout this article are based on research published by the Society of Digital Agencies (SoDA) in their SoDA 2010 Digital Marketing Outlook. This study is the result of surveys completed by senior executives from digital agencies and ...
Online spending growing the fastest: companies plan to increase online spending by 18% this year as online advertisingâ€™s market share increases to 20% of advertising spend. Advertisers perceive online advertising as â€œvery effectiveâ€ for branding, a reversal of their â€œconventional wisdom.â€ Search marketing is the fastest growing online medium: advertisers plan to increase search engine advertising spend by 39% (though Outsell didnâ€™t indicate whether this was SEO, PPC or both in its press release). PPC adsâ€™ market share will actually decrease 1% this year; other online media ... Read More
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Charlie Rose - Columnist Walter Mossberg; Reed Hastings, founder, Netflix.
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