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Special Report on

Online measures of brand engagement

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Dwell on Branding: proof that online ad engagement drives better brand results Microsoft Advertising has proven the importance of online advertising for brand advertisers by demonstrating a clear link between online ad engagement and measures of positive brand impacts, both online and offline. This report reveals how to achieve the best brand results through online advertising, and demonstrates the most meaningful measures for brand ...
What makes the topic complex is that brand engagement is partly created by institutions and organizations, but is equally created by the perceptions, attitudes, beliefs and behaviors of those with whom these institutions and organizations are communicating or engaging with. As a relatively new addition to the marketing and communication mix, brand engagement sits in the space between marketing , advertising , media communication , social media , organizational development , internal communications and human resource management. There is still lack of clarity and debate about whether this is a “soft” or hard measure, and whether ...
Consumers no longer find the prospect of being friends with a ...
While brands still try hard to “crack the Social Media code,” most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook . So why then are so many marketers planning to increase spending on social media ? Because they are clueless and at this point it’s easier to follow the crowd than redefine marketing around consumer touch points. You can shape the outcome, but can’t prescribe it. Leave predictable outcomes behind. Successful social experiences all have one thing in common: They relinquish ... market research, surveys and trends
Automotive Social Media Marketers Should Use Special Offers to ...
For many of us who have been working in Automotive Social Media Marketing, we already understand that the right offers create engagement opportunities between Car Dealers and Consumers... Which is exactly what this Razorfish Study illustrates. However, as Automotive Social Media Marketers, part of our professional mission is to take whatever measures are necessary to make sure that we are educating our Car Dealer clients on this. The strategies that are suggested by the information in this Razorfish sponsored marketing study showcase the importance of going beyond the "warm and fuzzy" messaging that the chorus of ... market research, surveys and trends


New study: Deep brand engagement correlates with financial ...
such as whether they reply to comments made on blog posts. Each brand was given a numerical score. The top 10 ENGAGEMENTdb brands with their scores are: Starbucks (127) Dell (123) eBay (115) Google (105) Microsoft (103) Thomson Reuters (101) Nike (100) Amazon (88) SAP (86) Tie - Yahoo!/Intel (85) The report is available at and the main site is at (includes ways for you to do a quick ranking of your engagement ). A very neat interactive feature of the site is the ability to see the rankings in different ways, from highest to lowest scores, alphabetical, etc. But even more interesting is that ... industry trends, business articles and survey research
Employee Brand Engagement: It's Not a Myth—Happy People Make Happy ...
Every manager knows that dissatisfied employees are not good for business. Disengagement costs the U.S. economy roughly $300 billion a year in lost productivity, according to a poll by the Gallup Organization. Yet many people still don’t recognize that employees who are satisfied and motivated can significantly raise the bottom line, says Carol Parish, managing director for Enterprise IG in the United States. Parish and three other brand specialists recently addressed students, faculty, and guests at a forum on Internal Branding, sponsored by The Emory Marketing Institute (EMI). EMI is based in the Goizueta Business School  at ... industry trends, business articles and survey research
Brands keep their finger
Just as travel broadens the mind, a greater use of social media is increasing the opportunities for engagement in the travel and leisure industry. In association with MW: Is social media an opportunity for travel brands? CH: Sociability is in Virgin’s DNA. [Our social media interactive map] Vtravelled is a way of connecting with our customers and a place where you can find information around travel destinations. It is ultimately about serving customers, giving them peace of mind and a place to socialise. FL: We started using social media 15 months ago. We took the initiative in the UK because it is more advanced in terms of ... market trends, news research and surveys resources
Are You Investing In Facebook Fans or Just Collecting Them?
With the increasing focus on Facebook, the largest social media platform in the US, we've begun to see brands fall into two distinct camps – the collectors and the investors. The collectors have entered social media enthusiastically with ambitions to amass a large following. They are interested in a formula to determine and achieve the right number of fans, and see this pursuit as a means in itself. They perceive fans as static and expect the value from volume. They shy away from interactions that extend beyond messaging the fans they've catalogued, and are cautious to communicate too often, or in the wrong ... market trends, news research and surveys resources


Proof that online ad engagement drives better brand results
online measures of brand engagement were concerned, higher dwell scores lead to: • More branded searches. • More traffic to the brand site. ... technology research, surveys study and trend statistics
Tourism Tech Corner Interview: Kyle Lacy of Brandswag | The ...
This is the second in a new series of interviews with local leaders in the social media and technology industry that will be featured on the Tourism Tech Corner. Today’s interview is with Kyle Lacy of Brandswag , a social media training company based in Indianapolis and Oklahoma City. Brandswag – 765.610.5965 @ KylePLacy @ Brandswag Kyle Lacy started Brandswag in June, 2007 with his college roommate. They started out as an identity design firm for website development and as of November, 2009, they moved into corporate training and development for social media. They work with companies with between 100 ... technology research, surveys study and trend statistics
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How to Measure Your Social Media Advertising
Brands can benefit from advertising in social-media space. The approaches offer a means to engage consumers, enhance brand reputation and image, build positive brand attitudes, improve organic search rankings, and drive traffic to brand locations, both on- and off-line. The steps in any advertising campaign will begin with setting campaign objectives and end with assessing the effectiveness of the strategies and tactics to determine the degree of success in accomplishing the stated objectives and to inform the next campaign. The challenge is to develop a set of measures to assess success and plan for future ...
For those of you who use social media platforms (i.e. Twitter ...
I don't rely on die-hard analytics to measure its worth, but rather a more broad sense of its reach from talking to people. People I encounter will mention that they saw something on my LinkedIn, etc, and that tells me that people are paying attention - I'm making noise, but not too much, that promotes my brand. On a more qualitative perspective, tracking replies, retweets, and messages on Twitter, likes and comments on Facebook, connections, profile views, and messages on LinkedIn, and other similar measures of engagement on other platforms can show you how many people are engaging with your brand. As far as sales and ...