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Special Report on

Online Video Advertising

online video advertising special research report Photo by www.viralblog.com
yet for online video advertising spending in the U.S.: $7.1 billion by 2012. That’s after a 72 percent compound annual growth rate for the next five years, building on total spending of $471 million this year. That tops eMarketer’s July estimate that online video advertising would be worth $4.3 billion in 2011 — by Forrester’s growth curve (see chart above), revenues would already have already passed the $5 billion mark by then. Another contrast: eMarketer’s estimate depended on monster growth early on — an 89 percent growth rate to $775 million in 2007 — followed by 40 percent growth through the next five years. Forrester ...
usually part of a longer piece. The term is also more loosely used to mean any short video less than the length of a traditional television program.
REVIEWS AND OPINIONS
Vator.tv - Mixpo's online video advertising strategy
Static display ads are generally ignored by the video consumer and have become increasingly ineffective with very low click-through rates. Online advertisers and brand marketers have been working on ways to make the advertising experience more meaningful for the viewer beyond the click. An approach that is both innovative and proven successful is online video advertising. Video ads are a way for viewers to engage with the ad and get the full brand’s message through a sight and sound. As an ad unit they offer value to the advertiser and control to the user experience on how they interact with the ad. In a recent Beet.TV video ... market research, surveys and trends
How to make money in online video « Videofacts
Ten years ago, web companies didn’t generate much revenue.   These days, web companies are some of the most profitable around.  Online video is where the Web was ten years ago: in investment mode as video companies that are generating high revenue are not necessarily the most profitable. Are those companies suffering low margins because they’re investing in the future or are they fundamentally lower-margin businesses? Ad Networks Are Low Margin Businesses This week, video ad network Brightroll  raised  $10 million from Scale Venture Partners.  Ad networks aggregate audiences and sell ads to marketers, sharing the proceeds with ... market research, surveys and trends

SURVEY RESULTS FOR
ONLINE VIDEO ADVERTISING

U.K. Online Video Viewing Up 37 Percent During Past Year ...
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service indicating that 5.5 billion videos were viewed online in the U.K. in February 2010, up 37 percent versus the previous year. Google Sites Most Popular Online Video Destination in U.K. Driven by the popularity of YouTube.com (which accounted for 99.6 percent of all videos viewed on the property), Google Sites grew 17 percent versus a year ago to further solidify its position as the leading online video viewing property in the U.K., with 2.5 billion videos viewed in February 2010. BBC Sites ranked ... industry trends, business articles and survey research
TubeMogul.com | Online Video Distribution, Analytics and ...
Brightcove is an on-demand software platform that media companies and marketers use to publish and distribute video on the Web, mobile devices, and Internet-connected TVs. Brightcove has more than 1,400 customers in 45 countries, which operate video across more than 5,000 websites, including many of the most popular news and entertainment destinations on the Web. TubeMogul is an online video analytics and advertising platform that processes billions of video streams every month from the Internet’s top publishers. Over 175,000 users rely on TubeMogul’s distribution and analytics, and hundreds of marketing agencies and ... industry trends, business articles and survey research
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Based in Houston, Texas, with offices in Beijing, Kunming, and Taiyuan City, China, Far East Energy Corporation is focused on CBM exploration and development in China. News Today: HOUSTON, July 9, 2010 -- Far East Energy Corporation (OTC Bulletin Board: FEEC) announced today that it will host an operations conference call for shareholders and other interested parties Tuesday, July 13, 2010 at 10:00 a.m. Central Time - 11:00 a.m. Eastern Time. Michael R. McElwrath, Chief Executive Officer and President, will discuss the Company's recently announced Gas Sales Agreement and gas production from its Shouyang Block. Conference ... market trends, news research and surveys resources
3G promises the world for mobile advertisements
Mobile marketing companies offer solutions, which include the plain vanilla SMS, wireless application protocol (WAP) banner ads and mobile applications. They are now gearing up to raise the bar with 3G. Its faster speed, they reason, will allow for more value-added services (VAS) and a better brand experience. Jasper Infotech, for instance, provides a mobile coupon facility through 15,000 retailers in India. When the 3G rollouts take place, the company plans to introduce applications through which a consumer can take a 360 degree look at a restaurant as well as photos of dishes, and decide on the bill he would foot, even before ... market trends, news research and surveys resources

INFORMATION RESOURCES

Integrating online video advertising into the marketing mix
that online video advertising can be a powerful marketing vehicle. .... To leverage the full potential of online video advertising, ... technology research, surveys study and trend statistics
INFORMATION ABOUT ONLINE ADVERTISING
presented in video clips or other dynamic portions of online ads should appear for a duration sufficient for consumers to notice, read and under- ... technology research, surveys study and trend statistics
Newsy.com Partners with Missouri School of Journalism to Offer ...
COLUMBIA, Mo. - As the world becomes increasingly interconnected, consumers have a wider variety of news sources at their disposal but lack an easy way to compare and contrast sources. Newsy.com, a new online video news service, in partnership with the Missouri School of Journalism, is the first site to compare news sources and provide daily multi-perspective views of the world's news coverage ( http://www.newsy.com/ ). "Newsy provides immediate analysis of news perspectives so consumers can form their own opinions," said Jim Spencer, president and founder of Newsy. "We combine context with convenience to ...
REAL TIME
ONLINE VIDEO ADVERTISING
  1. profile image lytiks Eric Schmidt champions "interactive video ads" at A & Co. Conf, in good WSJart. on decisions facing online advertising http://bit.ly/coC0ZP
  2. profile image Illumnative_Vis Online Video Advertising, Twitter Backgrounds, all part of marketing & branding;; http://bit.ly/aLz9WO ,,
  3. profile image kryanmedia LVIMA hosts 2 fastest growing companies in online video: http://www.lvima.com/Video_Vibe_July15th.html 7/15/10 #adap.tv#dbg#advertising
QUESTIONS AND ANSWERS
Online video advertising revenue models | LinkedIn Answers | LinkedIn
I am looking for examples of new or innovative online video advertising delivery models..l LiveRail.com, Brightspot.TV and Adap.TV are examples that come to mind. I don't care whether it is advertiser, publisher or technology provider side. This is for a general roundup I am providing to a client. All suggestions welcome! Anyone who participates is welcome to the results of this section as well. Cheers, Mike Crosson posted August 27, 2007 in Web Development | Closed Share This Sr Solutions Engineer at Tremor Media see all my answers Best Answers in: Facilities Management (1), Advertising (1), Manufacturing (1), Starting Up (1)
Does anyone know what the average click-through rates are for ...
Source: LiveRail, "State of the Industry: LiveRail’s Q4 2008 review of online video advertising," January 19, 2009 posted January 30, 2009 Local Internet Marketing; SEM/SEO, IYP, Mobile, Social Networks, Classifieds, Video, Emerging Technologies - see all my answers I'll add an additional stat: 52% took action after seeing online video ads - by going to a website, physical location, or making a purchase (Online Publishers Association, Frames of Reference Study, 2007). posted January 31, 2009 Consultant ★ Marketing Strategist ★ Content Curator ★ Social Media Architect see all my answers Best ...