Special Report on
OpenX or Google Ad Manager?
OpenX or Google Ad Manager? - Trends
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the CTO and Founder of OpenX. Until recently they were known as OpenAds, but they've since rebranded as OpenX. Shortly after the interview was recorded, Google announced a competitive product called AdManager. Scott responded on the OpenX blog by saying that "Google’s announcement of a free ad server, Ad Manager, validates our marketplace". But he also cautioned: "as a publisher, I would find this a dangerous cocktail and I would worry that it may marginalize my revenue." I agree that publishers who let Google serve all of their advertisements via AdManager, even the non-Google AdSense ads, are taking a ...
If you are a smaller content publisher, setting the prices for banner ads, text links, and other types of online advertising for your websites can be challenging. Over time, you will eventually converge on the right pricing based on what your advertisers say and what prices seem to move the most inventory. But in the early days when you first introduce paid advertising to your website, it can seem pretty much like a shot in the dark – even if your site has been around for a while and has some decent traffic sell against. In fact, ad pricing is as much art as science, especially for ... Read More
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OPENX OR GOOGLE AD MANAGER?
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