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Special Report on

OpenX or Google Ad Manager?

openx or google ad manager special research report Photo by blog.yieldbuild.com
We finally moved RecipeBridge.com to an ad management platform to handle our multiple advertisers. After doing lots of research I narrowed the choices down to OpenX Hosted and Google's Ad Manager. Both products are free solutions that make managing paid ad campaigns on your website MUCH easier. We are currently using OpenX to serve our advertising but I have spent a great deal of time working with Google's Ad Manager product as well and find it very usable as well. What do the big companies use for ad serving? Are there any other solid tools out there at a free/low cost that I should look into? What are your ...
but it also provides a variety of useful features for managing the sales process of online ads using a publishers dedicated sales team. Should a publisher not sell out all their available ad inventory they can choose to run either other Ad Networks or AdSense Ads as Remnant Inventory in GAM.
REVIEWS AND OPINIONS
Plugin Review: WP125 « Weblog Tools Collection
If you’ve finally decided to start selling ads on your WordPress blog, you either signup for an advertising network like Google Adsense or sell ads directly on your own. 125 x 125 button advertising has become a rage with almost every blog / site selling advertisement. Out here at Weblog Tools Collection, we use OIO Publisher for this. However, if you’re not interested in purchasing the plugin, then WP125 is an excellent choice for the same. The WP125 plugin is designed to make it easy to manage 125×125 banner ads on your blog. The plugin adds a new “Ads” menu to the WordPress admin, featuring ... market research, surveys and trends
Google Enters The Ad Management Game
The service primarily competes with OpenX (previously PHPAds then OpenAds). Users add their ad codes to Google Ad Manager then include the Ad Manager generated code on their sites. The service then tracks the page views and CTR on each ad unit, complete with statistics and the ability to geotarget or other break downs on each unit. Google Ad Manager also supports locally sold ads, for example Ad Manager like OpenAds supports direct sale advertising as well. The key for Google is that Google Ad Manager offers Adsense units for fallback and remnant site inventory. The service supports formats including graphical display, video and ... market research, surveys and trends

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OPENX OR GOOGLE AD MANAGER?

Google Will Now Manage Your Website's Ads
an on-premise software solution (known previously as OpenAds and phpAdsNew) for managing the advertising campaigns on websites. Both solutions serve and track the performance of ad units sold either directly or introduced by third party networks like Federated Media or Google AdSense (which we use here at TechCrunch). But only Google can “use AdSense to fill unsold inventory or compete on price against other ad networks,” optimizing returns for publishers by serving up the most profitable ads from campaigns vying for the same space on a page. As a hosted solution, Google Ad Manager also has the advantage of an easier ... industry trends, business articles and survey research
OpenX posts - The Open Road - CNET News
The day open source became big business is the day that open-source development exploded. Yes, open source predates the moneyed interests hankering to use it to competitive advantage, but it really wasn't until IBM dropped $1 billion on Linux that companies began paying employees to write free software that the movement saw broad adoption. That's when open source became more than an efficient way to develop software, and also became a great way to build a business. However, adding open source to one's business is not magical pixie dust that guarantees its viability. As IBM's Bob Sutor explains : The basic ... industry trends, business articles and survey research
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INFORMATION RESOURCES

My Resume - JUSTIN J. DEAN
growing young or struggling companies and cultivating innovation. Experience .... Solbright AdSuite, Freewheel MRM, Atlas, OpenX, and Google Ad Manager. ... technology research, surveys study and trend statistics
ND AntiTerrorism All Source Report
Dec 29, 2009 ... least in part, for raising safety concerns to management. ..... advantage of a pair of bugs in the OpenX advertising software to login to ... technology research, surveys study and trend statistics
eer Fair
GOOGLE INC. 1600 Amphitheatre Parkway. Mountain View, CA 94043 www.google.com. We're hiring. .... serving system and an ad marketplace. OpenX is based in Pasadena, Calif. ..... Shannon Collier, Sr College Recruiting Manager ...
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OPENX OR GOOGLE AD MANAGER?
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QUESTIONS AND ANSWERS
Include an ad creator form with WordPress
Is that possible to do in wordpress? It looks very technical and wouldn't mine learning it. Would appreciate your help on this. Many thanks in advance CHEERS :) [ edited by : ergophobe at 4:22 pm (utc) on June 4, 2009] [edit reason] authoritative URLs only please [/edit]   4:27 pm on Jun 4, 2009 (utc 0) You could look through the Wordpress ad manager plugins [ google.com ]. You could also just build a form, put it in an iframe, include it on a page and then integrate with something like OpenX or Google Ad Manager.   2:07 pm on Jun 6, 2009 (utc 0) Thank you so much, that plugin helped a lot but a few minor errors ...
Microsoft Teams with OpenX to Compete with AdSense
In a move to grow their publisher network, Microsoft entered a deal with OpenX to share publishers in an effort to grow Microsoft's contextual ad reach. OpenX is an open source ad serving platform and advertising marketplace that helps publishers manage and optimize their advertising networks, as well as sell their advertising space to advertisers via the OpenX Market. With a growing user base of 50,000 publishers, OpenX may help Microsoft grow their contextual ad serving business. Fully story on Reuters [ reuters.com ]. [ edited by : martinibuster at 7:44 pm (utc) on Nov. 2, 2009] This could be a good next step in ...