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Out of Home Advertising Spotlight
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This month, in the CEO Spotlight, we welcome Mutsuo Hoshino, one of Japan’s innovators in the Digital Out Of Home industry. Pas Communications is one of Japan’s oldest and most established OOH Big Screen media owners. Founded in 1991, the companies shareholders include Panasonic, Dentsu (Japan’s largest advertising agency), and Canon Marketing. We spoke with Mutsuo Hoshino, Founder and President of PAS Communications to get his perspective on the Digital Signage market. What is the current state of the large Out Of Home LED business in Japan? Business is has been getting pretty tough recently. The economic ...
Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns. For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes. Benefits of the Medium - Truckside advertising can be used as a broad branding medium or ... Read More
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