Special Report on
Outdoor Advertising Terminology
Outdoor Advertising Terminology - Trends
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By tracking the use of non-traditional forms of outdoor advertising in static media there is a strong indicator for time based media (video, animation, interactive and generative video arts) to take a leading role in broadcasting art while serving the goals of the corporations that own these screens. Apart from the initial use of the "video billboard" in commercial and advertising based applications, the city is responding to its new media skin with more creative and interactive executions. Case studies in this paper document some of the first experiments utilising video at the urban screen level and show how the press and ...
-Photoelectric cell; the light-sensitive component within a photosensor. The actual device might be a photodiode, a phototransistor, or a photoconductive cell. It is important to make a distinction between a photocell and a complete photosensor device. A photocell might be any device in which light controls the electron emission from a cathode, the electrical resistance of an element, or the electromotive force produced by a cell; it is usually incorporated in an electric circuit and used in mechanical devices such as door openers or home outdoor night lights. Placed-based media -A form of ... Read More
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