Special Report on
Outdoor Commercial Advertising
Outdoor Commercial Advertising - Trends
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By tracking the use of non-traditional forms of outdoor advertising in static media there is a strong indicator for time based media (video, animation, interactive and generative video arts) to take a leading role in broadcasting art while serving the goals of the corporations that own these screens. Apart from the initial use of the "video billboard" in commercial and advertising based applications, the city is responding to its new media skin with more creative and interactive executions. Case studies in this paper document some of the first experiments utilising video at the urban screen level and show how the press and ...
The Second Circuit Court of Appeals upheld certain provisions of the New York City Zoning Resolution which, the plaintiff-appellants argued, imposed unconstitutional restrictions on commercial speech. The main plaintiffs in this case were Clear Channel Outdoor Inc., which owns and operates large billboards throughout New York City, including along the City’s arterial highways, and Metro Fuel, LLC, which owns and operates smaller illuminated “panel” advertising signs which are placed throughout the City. The Clear Channel appellants were challenging New York City’s ban on offsite ... Read More
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