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Special Report on

Patent Medicine Ad

patent medicine ad special research report Photo by csws.uoregon.edu
of Wilmore, KS, smoked cigars for years. I don't know for how long because he died (in 1921) before I was born. He was very frugal, as were most people of that day. When a cigar butt got too short, he would save it till evening and always leave it laying on the back of the wagon tounge behind the doubletree to dry out so that he could smoke some more of it the next day. Dad, Ernest Ferrin , thought that was too good a chance for a practical joke to turn down. He carved a hog turd in the proper shape and blackened one end of it with matches, then wet and mashed the other end with pliers so it would look like it had teeth ...
of questionable effectiveness sold under a variety of names and labels. The phrase is somewhat misleading because for the most part these products were trademarked , not patented (most avoided the patent process so as not to reveal products' often hazardous and questionable ingredients). In ancient times, such medicine was called nostrum remedium ("our remedy" in Latin ). The name patent medicine has become particularly associated with the sale of drug compounds in the nineteenth century under an array of colourful names and even more colourful claims. The promotion of patent medicines was one of the first major ...
REVIEWS AND OPINIONS
Confessions Of The $5 Billion Dollar Man … | Info-Marketer's Blog
Ted Nicholas (pictured at left) is one the most successful and revered copywriters and information marketers alive today. His copy, and marketing brainstorms have been directly responsible for more than $5.7 BILLION in sales over the span of his 50 plus year career. Ted’s remarkable copywriting skill allowed him to turn his first information product, a book called “How To Form Your Own Corporation Without a Lawyer for Under $50″ into one of the best selling business books of all time. He wrote literally hundreds of ads that appeared in national newspapers and magazines to sell the book… split tested ... market research, surveys and trends
Patent medicine
The phrase "patent medicine" comes from the late 17th century marketing of medical elixirs, when those who found favour with royalty were issued letters patent authorising the use of the royal endorsement in advertising. The name stuck well after the American Revolution made these endorsements by the crowned heads of Europe obsolete. Few if any of the nostrums were actually patented; chemical patents did not come into use in the United States until 1925. In any case, attempting to monopolize a drug, medical device or medical procedure was considered unethical by standards upheld even during the era of patent medicine. ... market research, surveys and trends

SURVEY RESULTS FOR
PATENT MEDICINE AD

NOW. Science & Health. What's in the Medicine Cabinet? - History ...
It is hardly a secret that direct-to-consumer drug advertising is big business. In December 2004 THE NEW YORK TIMES reported that a recent study by advertising revenue tracker TNS Media Intelligence/CMR found that prescription medicine ads aired during ABC, CBS and NBC's nightly news accounted for nearly 29 percent, or $110 million, of all ad revenue from January through September of 2004. Vioxx's makers had spent $78 million on direct-to-consumer ads last year and other products have tallies just as high. Regulating the content of drug advertising is the task of the FDA's Office of Medical Policy Division of ... industry trends, business articles and survey research
How the Drug Companies Deceive You -- The Inside Story of Nexium ...
Gertrude was sitting with her husband in their Lowell living room, watching the nightly news, when the man on the moving cliff found her during a commercial break. "I'm every man," the serious, gray-haired guy said, nodding confidently. "And every woman," continued a blonde standing on the adjacent cliff, "whoever suffered from frequent, persistent heartburn." Over the course of 60 seconds, waves crashed, sunlight pushed through an overcast sky, and rock formations reconnected hydraulically. A dozen cliff-top baby boomers of every race spread the word about Nexium, as capsules of "the new ... industry trends, business articles and survey research
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Patent medicine makers sold their wares in Ypsilanti, as elsewhere, using fraudulent sales techniques. In the late 19th and early 20th century, no regulatory agency existed to analyze makers’ “medicines” or question their florid advertisements. One such ad for Rexall’s “93” hair tonic, on sale at the Rogers-Weinmann-Matthews drugstores at 118 Congress Street, 29 Huron, and 509-511 Cross Street, appeared in the January 29, 1909 Ypsilanti Daily Press. Written by Rexall, the ad was presented, as was common at the time, as a “straight” news story. The ad used several classic patent medicine advertising gambits. One was to capitalize ... market trends, news research and surveys resources
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INFORMATION RESOURCES

Pharmacology
because the 'patent medicine' ad. appeals chiefly to hypochondriacs who are not sick,-but imagine they are when they read their 'symptoms. ... technology research, surveys study and trend statistics
'cheap "patent medicine" advertising and to read it quzired to ...
'cheap "patent medicine" advertising and to read it one would feel quite sure that the only thing in the world that could cure him of rheumatism or ... technology research, surveys study and trend statistics
NMAH | Object Groups
Patent medicines are named after the “letters patent” granted by the English crown. The first “letters patent” given to an inventor of a secret remedy was issued during the late 17th century. The patent granted the medicine maker a monopoly over his particular formula. The term “patent medicine” came to describe all pre-packaged medicines sold “over-the-counter” without a doctor’s prescription. In the United States very few preparations were ever actually patented. Many of the earliest English patent medicines, such as Turlington’s Balsam of Life, Bateman’s ...
REAL TIME
PATENT MEDICINE AD
QUESTIONS AND ANSWERS
How long is a brand drug patent in the US?
I saw a TV ad for the drug Celebrex this morning. One thing that was said caught my ear: that Celebrex has been available for ten years. This surprised me, because I thought drug patents were seven or eight years or so. I know Celebrex has not had any "tweaking" to the drug or dose, the way other brand-name drugs sometimes do right before they go off-patent (such as Prozac Weekly, which conveniently came out right before the generic for regular Prozac was released.) So how much longer will Celebrex be under patent in the United States? Thanks, Katherine PS. Be aware that anyone who advises me to ask my doctor will ...
Do you think this "short history of (western) medicine" is ...
Not at all. Indigenous people (well some) had complicated and quite effective systems of medicine. In fact quite a bit of modern medicine duplicates Indigenous systems. One clear example is the benefit of Aspirin which has been used by Indigenous societies in the form of willow bark for ages. 2010 That pill is out of patent, here take new this new pill that I have slightly changed so that I can re-patent it and charge 10 times the price of the generic while not really making it more effective @RedPowerLady I should have qualified “Western” medicine. (I have just edited accordingly). I realize there are many ...