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The period between 1900 and the mid-1930s stands out as a profoundly important era in the development of American advertising. During this time, the nascent industry adopted innovative persuasive techniques based on new methods of applied psychology, contributed to its first war effort, formed its first professional organizations, and helped launch the modern consumer society. One characteristic of advertising during these years was the movement to establish the trade as a profession and a reputable participant in economic and social ...
I was born in the working-class. Early I discovered enthusiasm, ambition, and ideals; and to satisfy these became the problem of my child life. My environment was crude and rough and raw. I had no outlook, but an uplook rather. My place in society was at the bottom. Here life offered nothing but sordidness and wretchedness, both of the flesh and the spirit; for here flesh and spirit were alike starved and tormented. Above me towered the colossal edifice of society, and to my mind the only way out was up. Into this edifice I early resolved to climb. Up above, men wore black clothes and ... Read More
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