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Patent Medicine Advertising
Patent Medicine Advertising - Trends
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is the somewhat misleading term given to various medical compounds sold under a variety of names and labels, though they were, for the most part, actually medicines with trademarks , not patented medicines. In ancient times, such medicine was called nostrum remedium , "our remedy" in Latin , hence the name " nostrum ," that is also used for such medicines; it is a medicine whose efficacy is questionable and whose ingredients are usually kept secret. The name patent medicine has become particularly associated with the sale of drug compounds in the nineteenth century under cover of colourful names and even more ...
The phrase “patent medicine” comes from the late 17th century marketing of medical elixirs, when those who found favour with royalty were issued letters patent authorising the use of the royal endorsement in advertising. The name stuck well after the American Revolution made these endorsements by the crowned heads of Europe obsolete. Few if any of the nostrums were actually patented; chemical patents did not come into use in the United States until 1925. In any case, attempting to monopolize a drug, medical device or medical procedure was considered unethical by standards ... Read More
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