Special Report on
Pay Per Click Advertising
Pay Per Click Advertising - Trends
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We’re entering the home stretch: Christmas is about six weeks out. For many of our online retail clients, the next month and half of revenue will make or break their year. PPC impressions will soar. CPCs will rise. And SPCs (sales-per-click) will skyrocket. Most clients will see big profits from their paid search campaigns, even with higher CPCs. For clients who’ve been with our agency for over a year, we review prior years’ data to get a better sense of when their holiday surge kicks in. Looking one or two prior years of sales data helps us stay on top of the shopping tsunami, reacting even more quickly ...
When looking for a new way to advertise your business, you may want to think about getting into Pay Per Click advertising. So what is Pay Per Click advertising? This is a form of advertising when you only pay for the people that click on your ad. So sure this is going to be great, because you are going to get a lot of hits on your website, right? Well the only thing that really matters when you are using Pay Per Click advertising is your ROI. So what is your ROI? This is your ‘Return On Investment’. Pretty much, you figure out your ROI to figure out how effective your Pay ... Read More
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