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Performance Based Advertising Software - Trends
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for each visitor or customer brought about by the affiliate's marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network , the publisher (also known as 'the affiliate') and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors . Affiliate marketing overlaps ...
Viola Private Equity, an Israeli buyout and growth capital technology fund, is injecting $17 million into Adsmarket, a global performance-based advertising network based in Tel Aviv. An affiliate of Viola Group, an investment consortium with nearly $2 billion under management, the PE fund will hold 21% of Adsmarket's shares, valuing the company at $80 million pre-money. More about 1 hour ago - No comments EcoMotors announced today a $23.5 million series B funding round from Khosla Ventures and Bill Gates that the company will use to build and test its eco-friendly engine, known as an ... Read More
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