Special Report on
Phone Book Advertising Costs
Phone Book Advertising Costs - Trends
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I was recently looking for a phone number in my kitchen drawer. As usual the drawer was packed and I had to pull all the contents out to find the15 page school directory I was looking for. As I was trying to stuff the pile back in, I realized the source of the problem, the 4 inch thick yellow pages book. Although I don't use the yellow pages very often, I usually keep them and throw them out when the new edition comes. I work with numerous law firms and I realized that many of my clients were spending a significant portion of their marketing budgets on the yellow pages. ...
a source for Business Entrepreneurs breaks down the complicated process, and excessive cost, of advertising in your local phone book. Phone Book Advertising Costs “Yellow page advertising is a marketing staple for many small businesses.” “But when every dollar counts, you can’t afford to throw cash into an ad and hope for the best. You need to know what you’re paying for and how it will benefit your company .” Yellow Page Salespeople “The first thing you should know about yellow page advertising is that (like a lot of salespeople) they are paid on commission. As a consequence, ... Read More
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