Special Report on
Placing Public Service Announcements
Placing Public Service Announcements - Trends
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One thousand randomly selected stations were sent a very short survey form. If the stations did not respond within 3 weeks a follow-up request was sent to the station. A total of 671 cards were received for a response rate of 67%. Of the 671 responses 641 completed this section. Respondents could choose more than one format. The gross response for each category were as follows: 583 - Disc CD - 91% 56 - Reels - 9% 53 - Cassette - 8% 49 - Live - 8% An examination of the respondents that only chose one format had the following results: 523 - Disc CD - 88.6% 27 - Reels - 4.6% 23 - Cassette - 3.9% 17 - Live - 2.8% Of the 671 ...
a 5-year, $45-million communication campaign. After almost 20 years since the last national HIV campaign, it was past time to again initiate a national conversation about one of the worst epidemics this country has ever experienced. In the United States, we have approximately 56,000 new infections annually. The AAA campaign was designed to combat complacency about the HIV/AIDS epidemic and support CDC"s goals for reducing new HIV infections in the U.S. Now, a little more than a year since its launch, CDC has released the First Year-End Report: April 2009–March 2010 (PDF, 442 ... Read More
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PLACING PUBLIC SERVICE ANNOUNCEMENTS
Dirty Jobs - Vexcon - Billy the Exterminator - Part 2 of 2
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