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Special Report on

Plagiarism in Advertising

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and the rational behind it, but basically Grey London wanted to do something that reinforces the Toshiba ethos of innovation and using technology in ways others don't. So, why not float a chair to the edge of space and record it with hi-def Toshiba cams. Ok, fair enough. That does that and it's cool. But, without the behind the scenes, what's going one beyond an armchair reference at the end is a little confusing, and the line becomes something which takes it in a ... Toshiba Space Chair Adverblog — Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed ...
it is only a part of the Indian film industry. Bollywood is the largest film producer in India and one of the largest centers of film production in the world. Bollywood is formally referred to as Hindi cinema , 1 though frequent use of poetic Urdu words is fairly common. There has been a growing presence of Indian English in dialogue and songs as well. It is not uncommon to see films that feature dialogue with English words and phrases, or even whole sentences. Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
Is terrific new creative from Allstate imitation or emulation and ...
My last post, in praise of Leo Burnett’s brash, new campaign for Allstate, “Mayhem” prompted numerous comments, a few of which have compelled me to write again. One commenter, going by the pseudonym, Bill O’Really took the advertising to task for being derivative of an older campaign by Fallon for Traveler’s Insurance, called “Risk” and for an award-winning utility commercial entitled “Wind.” The work is posted above. Here is one of O’Really’s comments, verbatim: One insurance company creates an ad in which a guy playing RISK runs around doing random things. A few years later another insurance company creates an ad in which a ... market research, surveys and trends
Plagiarism in advertising: Copywriting legend Indra Sinha from the ...
continues with this post. Looks like my earlier post has struck a chord, with the kind of response I have received. Everyone has, at least once in their life, had their idea stolen, borrowed, killed only to be resurrected again with someone else’s name on it. An interesting, almost ironic, thing happened right after I posted my content online. Zeid Nasser of, a friend and fellow ad blogger in the region, re-posted my post, almost in its entirety, on his home page with a link back to my blog. (Thanks, Zeid.) The post has been titled ‘ Plagiarism in the Middle East on the rise ‘ which I have asked ... market research, surveys and trends


March 2010 Archives - Advertising and Marketing Blog - AdPulp
Once upon a time people paid attention to the programming, and maybe a few of the better commercials, on TV. Popular shows could also be counted on to deliver a massive audience. But those days are long gone. According to a joint ANA/Forrester survey , television viewing is at an all time high today. The average U.S. viewer watches 4 hours and 49 minutes of television per day--up 20 percent from a decade ago. But the abundance of television viewing options has greatly fragmented the audience and consumers are increasingly multitasking when the television is on. This new reality--TV as background noise--has led advertisers to ... industry trends, business articles and survey research
No man can serve two masters: Business
When I had my blacksmith shop, I contracted out the tooling of our climbing gear, and some of the production, to Harold Leffler's machine shop in Burbank. Leffler was a draftsman and tool and die maker with fifty years' hands-on experience. We called him the genius as often as we called him Harold. He was so good at his craft that he received requests from aircraft companies around the country to bid on their projects, even though he ran a small shop. Harold used to joke about the blueprints he received from the engineers; they were so over-designed that the cost to produce them would be ten to twenty ... industry trends, business articles and survey research
Contentious Oceanic Ad: DDB Lagos explains
Quite recently, questions were being asked as to the true background story of how ‘Today is a Good Day” became a contested ad campaign line between Oceanic Bank and MTN. Caught in the middle of it all, is DDB Lagos, which is leveraging on its pedigree as one of the most awarded creative houses in Nigeria, providing advertising services to both MTN and until October 2009, Oceanic Bank. Several issues amongst which plagiarism is one, has been brought to the fore and the agency has been accused of duplicating, and using one campaign idea for two of its clients; The Agency had explained that both campaigns have absolutely nothing to ... market trends, news research and surveys resources
SEO Auteur: My Interview With Dustin Woodard
(which is still a very effective way to get someone’s attention).  I ended up meeting him at the first SMX Advanced networking function and we’ve been friends ever since.  We’ve called upon Dustin to speak at multiple SearchFest events in Portland and his search marketing insights, offered both in person and online, mix keen intuition with real-world business awareness. 1. Please give me your background and tell us what you do for a living. I’m a veteran in-house SEO who finally went out-house. By “out-house,” I mean I now work out of my house as a Seattle-based SEO consultant . Like many SEOs, I focus on other web topics market trends, news research and surveys resources


Plagiarism Handout:Layout 1.qxd
recognize plagiarism, and how to tell the difference between plagiarism and appropriate ... Research Topic: Truth in Advertising. Original Text ... technology research, surveys study and trend statistics
year, and free me of any charge of plagiarism. There is in the United States an or- ganization known as the Associated. Advertising Clubs of America, which ... technology research, surveys study and trend statistics
Music in Advertising: An Analytic Paradigm
Advertising is the means by which on party attempts to convince or entice another into purchasing a particular product or service. It differs from the sort of one-on-one sales pitch an individual might encounter at the point of sale in that it addresses a larger, more general audience. Advertising therefore differs substantially from persuasive conversation insofar as it relies entirely on mass media and consequently on widespread social meanings rather than personal or idiosyncratic motivations for purchasing. Historically, advertising was first introduced in print media. Early newspapers were short broadsheets entirely filled ...
"Derivative Work" style plagiarism
I'm not a regular poster here, because I'm not really knowledgeable enough to help anyone out, and I don't think anything I say to the terrific people here would be of much value. But I lurk from time to time, and occasionally post when I have a question of my own. Another way of saying this is, here's another question from a guy who does nothing but take, take, take, and never gives anything in return. Sorry about that, but in the words of an immortal, I yam what I yam. Here's the situation: The other day, I was alerted to a "translation" site, where they take the content of any URL requested and ...
Would anyone happen to know whether this plagiarism detect site is ...
It detects the percentage of plagiarism, however I find it to be a bit unreliable as any word combinations, whether its from sites that do not contain information relevant to a research assignment just completed, it still classifies this as plagiarism. Word combinations from other sites is just a mere conincidence!! I recently did a research assignment, and 34% plagiarised according to this! But some sites it displayed I never even used. I would like to know if any other uses this site, and what are your opinions of it? Thanks for your time. If I may digress a bit from your question. One aspect of plagiarism that has always ...