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Policy driven customer advertising - Trends
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"Customer Marketing Solutions" is a bi-monthly column by CRM industry thought leader Deirdre Girard. In it she will address questions and issues she hears most frequently from clients, staff industry analysts and the media. Direct Marketing magazine readers are welcome to ask questions too. Simply e-mail Deirdre at firstname.lastname@example.org. As promised in my last column, this month I will focus on emerging trends in customer marketing rather than current trends. If you evaluate trends that are pervasive today, you might stimulate your thinking in terms of strong tactical solutions to current problems. ...
job. It’s not even my job to opine about it. So now IdealGov has had that terrific burst of activity and energy getting an ideal government IT strategy during the election period * thank you all involved!!* let us chill for a bit. I propose yet another change of tack for this blog. There’s too much exciting good stuff going on for me to keep abreast of. And I think the blog has covered the bad stuff many many times. So even if there’s new bad stuff happening – or far-from-ideal stuff persisting – there’s not much new to say about it, and perhaps not ... Read More
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