Special Report on
Popular Music in Advertising
Popular Music in Advertising - Trends
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Many commercials have used popular songs to strengthen the marketing message conveyed. When a commercial uses a popular song well, the music is aligned with the visual imagery and words. It creates a synchronized message that brands hope will induce purchase of their products. When a commercial misuses a popular song, it can confuse the target market and reduces the chance of purchase. The following are some effective and ineffective uses of popular songs. It is not meant to be an exhaustive guide; rather, it is meant to stimulate thought and discussion. Effective Uses 1. Van Halen’s ... Read More
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POPULAR MUSIC IN ADVERTISING
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