Special Report on
Portfolio advertising projects
Portfolio advertising projects - Trends
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I made my first professional advertising portfolio in 1995 and still have it. Each ad is mounted on its own laminated two-foot by six-foot black board, unless it’s a spread, then it’s six-foot by two-foot. The portfolio case weighs 48 pounds and won’t fit in the trunk of a Honda Civic. Each laminated board is coated with six layers of hand-applied Portfolio Laminatory Wax, which my art director and I purchased together at a snooty art supply store for $150 per tin. Fast forward 15 years and wow have things changed. (Thank God.) I’ve visited hundreds of portfolio sites as editor of ModernCopywriter.com , and going online has ...
Are you a whiz kid with a pen in your hand? Can you whip up photographic mash-ups that make the Mona Lisa look like illegible scrawl on a bathroom wall? Do you look at album covers and glance at the heavens above, shaking your head knowingly? Then why not put those skills to use and show those rank amateurs how it’s really done? Whether it’s putting together album covers, posters and logos for the local garage band, doing ensemble flyers for traveling street theatre or producing viral advertising for the world’s largest shoemaker, there’s never been a bigger ... Read More
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