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Special Report on

Prescription Drug Advertising

prescription drug advertising special research report Photo by img.youtube.com
The nation's largest advertisers are mobilizing to prevent Congress from imposing restrictions on the tax deductibility of the cost of advertising prescription drugs. Leading members of the House Ways and Means Committee are considering a proposal that would eliminate the tax deductibility for prescription medications, while a similar proposal is gaining traction in the Senate Finance Committee. "Denying the tax deduction for advertising costs for one industry would be unprecedented, and would raise very serious First Amendment concerns," said Dan Jaffe, Executive Vice President, Government Relations, ANA.  "The ...
REVIEWS AND OPINIONS
The great direct-to-consumer prescription drug advertising con ...
A cute, animated ball bounces around very sadly until he takes a magic potion; suddenly, it becomes happier than ever. No, that isn't the plot of a new children's movie. On the contrary, it's the storyline of a Zoloft commercial � yes, Zoloft, a powerful antidepressant drug. In the 1990s, direct-to-consumer advertising like this increased at a compounded-annually rate of 30 percent, according to Ian Morrison's book, Health Care in the New Millennium . In fact, by 1995, drug companies had tripled the amount of money they formerly allotted to consumer-directed advertising , writes to Gary Null in Death by Medicine market research, surveys and trends
Pharma: FDA Deputizes Doctors to Police 'Bad' Rx Drug Ads ...
NEW YORK (AdAge.com) -- An understaffed Food and Drug Administration is asking thousands of doctors and health-care professionals across the country to serve as Big Brother in an initiative designed to catch misleading drug ads. But the agency's self-named "Bad Ad Program" isn't going over well with the pharmaceutical and marketing industries, which funnel $4.5 billion annually into direct-to-consumer advertising. "It's a bit of a publicity stunt that is going to make the agency look bad in the long run," says Peter Pitts, former FDA associate commissioner and global head of regulatory and ... market research, surveys and trends

SURVEY RESULTS FOR
PRESCRIPTION DRUG ADVERTISING

Direct-To-Consumer Prescription Drug Advertising: Trends, Impact ...
drug ads. Drug companies spent $905 million on direct-to- consumer (DTC) advertising in the first half of 1999 alone—a. 43 percent increase over spending ... industry trends, business articles and survey research
Drug Advertising Skyrockets - CBS News
Drug firms increased their spending on television advertising to consumers seven-fold from 1996 to 2000, but the spots still accounted for only a small fraction of promotional expenditures, according to research published in Thursday's New England Journal of Medicine. Overall advertising spending aimed at ordinary people tripled between 1996 and 2000 to nearly $2.5 billion a year. The finding cast some doubt on a perception among some health insurers and other groups that direct-to-consumer advertising for prescription drugs has mushroomed into a dominant promotional method that distracts doctors and leads to needless ... industry trends, business articles and survey research
RELATED NEWS
Purdue Pharma Markets Deadly Drugs Through Facebook
Might be a good time for the FDA to make Purdue Pharma "honest" and require the word "addictive" along with "abuse liability" on their OxyContin label. (MYRTLE BEACH, Calif.) - As the FDA finalizes their "Opioid Recommendations" by 2011, Purdue Pharma is "marketing directly to consumers" in Facebook - a social networking website Gary Ruskin, Executive Director and Co-Founder of Commercial Alert, was quoted in 2005 as saying "Direct-to-consumer marketing of prescription drugs should be prohibited. This advertising does not promote public health. It increases the cost of ... market trends, news research and surveys resources
Poll: Patients Unhappy With Rx Drugs
Aug. 24, 2010 -- Nearly half of all Americans take at least one prescription drug on a regular basis, and they have concerns ranging from economics to safety to whether the doctor prescribing the drug is unduly influenced by pharmaceutical companies, according to a new poll. Consumer Reports National Research Center conducted the poll, in which 2,022 adults aged 18 and older were surveyed by phone in May 2010. ''Consumers are not finding out about the safety issues of drugs," says researcher John Santa, MD, MPH, director of the Consumer Reports Health Ratings Center. The poll results also suggest people are ... market trends, news research and surveys resources

INFORMATION RESOURCES

PRESCRIPTION DRUG ADVERTISING AND PATIENT COMPLIANCE: A PHYSICIAN ...
The prescription drug advertising regulations in the ...... [18] Holmer, A. F. ( 1999): “ Direct-to-Consumer Prescription Drug Advertising Builds Bridges ... technology research, surveys study and trend statistics
Truthful Prescription Drug Advertising and Promotion (Bad Ad Program)
FDA's educational outreach program is designed to educate healthcare providers about the role they can play in helping the agency make sure that prescription drug advertising and promotion is truthful and not misleading.  The "Bad Ad" Program is administered by the agency’s Division of Drug Marketing, Advertising, and Communications in the Center for Drug Evaluation and Research. It will help healthcare providers recognize misleading prescription drug promotion and provide them with an easy way to report this activity to the agency. Content on this Page What You Can Do: Recognize & Report ... technology research, surveys study and trend statistics
Direct to Consumer Prescription Drug Advertising
In recent decades there has been a development of what has been called "consumerism"--that is, a greater concern of the public who spend their money for goods and services to be sure that their interests are being served and, in turn, a response by the providers to pay more attention to the publics demands. In the medical profession, this consumerism has lead to changes in ethical philosophy and, for example, causing physicians to be less paternalistic in their dealings with patients and have more concern for patient autonomy. Recently, in the pharmaceutical industry, with the relaxation of advertising standards, ...
REAL TIME
PRESCRIPTION DRUG ADVERTISING
  1. profile image jfdelas According to a Harris Poll pharma is the 2nd most least trustworthy advertising behind financial service companies http://bit.ly/9DlUE3
QUESTIONS AND ANSWERS
Pet peeve: prescription drug advertising... do you think it should ...
but our LAWS have been set up to clearly show that common people CAN'T make an informed decision about prescription drugs so we have to go to doctors to get them...someone with training that allows them to give them to people... prescription drug commercials only seem to play to hypochondriacs and the easily swayed... who knows how much money is wasted in extra doctor's visits, extra prescriptions and just in the costs of advertising... in a system that's hemorrhaging money as it is... now, if we wanted to change our laws so that you could get everything over the counter... then fine, advertise... but ...
How do people make so much money?
My most successful AdSense site places on the first page of SERPs for all 4 major engines, and has done so for over a year. This is for a search on my target keyword, which is the brand name of a prescription drug. In November I was up to the number 3 slot on Google, which is about as well as I will ever do with this site. My AdSense revenue from this site in November was $500. I figure that's as much as this site will make. In the future my site will probably return to a 6 or 7 position, and revenue will fall to $250/month. I'm not complaining, because I appreciate the money and I know many publishers make less. But I ...