Special Report on
Privacy and Targeted Advertising
Privacy and Targeted Advertising - Trends
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(Silicon Valley July 14 simultaneous with Sydney July 15) will be the future of privacy and targeted advertising. The panel run across the locations will include top executives from Traffic Marketplace, Dataportability.org, Acxiom, and Electronic Frontier Foundation (see event site for details ). This topic is at the heart of the future of media. In a world awash with advertising, shown to a fragmented and increasingly cynical audience keen to avoid it, the value (and thus the price) of advertising is falling. Media proprietors are finding it harder to pay for content production, and in many cases media properties are getting ...
The Federal Trade Commission Thursday endorsed the view that Web companies that track people online should follow voluntary self-regulatory standards to protect users' privacy. But some consumer advocates who have been championing new privacy laws criticized the long-awaited 55-page report. The FTC's new guidelines for behavioral advertising, or serving ads to people based on tracking their Web activities over time, state that companies should provide "clear, concise, consumer-friendly, and prominent" notice of the practice and allow consumers to opt out. The FTC ... Read More
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