Special Report on
Public Relations and Advertising Research
Public Relations and Advertising Research - Trends
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Social media listening and measurement tools are sexy. Well, at least to those of us in research and measurement – it’s all relative right? In the last three years or so there has been an explosion of social media tool vendors and platform choices. Tools are sexy and important, but in the grand scheme of things are being overemphasized to some degree. We are letting tools decide what we can measure without giving sufficient thought to what we should measure. We are letting the tool tail wag the measurement dog. There are several steps and decisions that should be addressed prior to selecting a tool or suite of tools. ...
A career in advertising can be creative, challenging, and exciting. It can also be difficult to obtain. According to the U.S. Bureau of Labor Statistics, many jobseekers are drawn to the glamour of the advertising industry, making advertising jobs highly-competitive. So what’s the best way to prepare for a job in advertising? Know the top degrees in advertising for some of the major careers in the industry. With this information in hand, you can choose a degree path that helps make you a competitive job applicant. Best College Degree for Advertising Sales and Account Management The ... Read More
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