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Publicis launches digital advertising plan

publicis launches digital advertising plan special research report Photo by
of Publicis/Digitas’ digital advertising strategy is a plan for overcoming the massive human resource barrier to realizing the vision of fully personalized and customized advertising — by going offshore: “There’s a chance to invest right now in China, India, Russia and Brazil, which will pay off big over the next five years,” Mr. Kenny said. “These economies are going to boom, and ads there are going to go directly to mobile and directly to the Internet.” Beyond the growth potential, Publicis executives see these economies as important sources of low-cost labor for a Digitas subsidiary called Prodigious, a digital ...
Opened in 2006, Droga5 is an independent advertising agency started by David Droga, who serves as its Creative Chairman. Headquartered in Manhattan, Droga5 also has an office in Sydney and is known for creating groundbreaking, award winning campaigns. In May 2010, Droga5 announced the opening of a new office in New Zealand. The company’s clients include PUMA , Unilever , Activision , Method , Telstra , UNICEF , Nokia , PF Chang's , The New Museum , SandRidge Energy, PopTech , Ecko , Tracfone , and VB .. In addition to David Droga, the agency’s founding partners are Andrew Essex (Chief Executive Officer), Duncan Marshall ...
HDTV Magazine - Samsung Launches 3D Cinema Advertising Campaign to ...
Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, will be the first electronics company in the U.S. to launch a 3D cinema advertising campaign to highlight the wonder of Samsung's new 3D LED TV. Global media agency network Starcom MediaVest Group developed the media plan for the new 3D cinema marketing effort on behalf of Samsung, working in collaboration with NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. Premiering on April 2, 2010, and running through July, Samsung's new 3D ... market research, surveys and trends
TV Goes the Internet Way! Combining Technology & Television ...
Leading China OEM brings consumers TV portability with first Telegent-enabled mini-TV LAS VEGAS, January 7 - At the Consumer Electronics Show (CES) today, Telegent Systems, the company that makes television mobile, announced that Malata, a top 50 China consumer electronics company, has selected Telegent's television-on-a-chip solution for a mini-TV design. Malata's mini-TV is the first standalone TV+FM consumer electronics product based on Telegent's technology, enabling consumers to receive the same live television broadcasts that they view on larger conventional TV sets, while on the go. ISDB-Tmm ... market research, surveys and trends


Publicis Launches Digital Ad Platform
As Microsoft, Yahoo! and AOL rush to build far-reaching ad platforms, Publicis Groupe has reorganized its digital operations to more effectively navigate the current interactive landscape dominated by such technology giants.   The French communications company has launched VivaKi, a cross-agency initiative led by David Kenny and Jack Klues as managing partners. The unit draws on the digital operations of Digitas, Starcom MediaVest, Denuo and Zenith Optimedia. Publicis CEO Maurice Levy said VivaKi, which replaces Publicis Groupe Media, represents more than just another way of organizing its agency networks. "My ... industry trends, business articles and survey research
Jumpstart Launches In-House Digital Lab - ClickZ
Jumpstart Automotive, an ad network specializing in automotive sites, is launching an in-house agency called Jumpstart Labs to help clients develop digital creative and strategy. Jumpstart claims to reach more than 8 million car shoppers a month through its network of 15 automotive Web sites and, thanks to behavior tracking, an additional 12,000 general-interest sites. However, CEO Mitch Lowe said Jumpstart clients are often restrained by a lack of digital expertise. Jumpstart Labs will consult with those clients to help them take full advantage of the network's capacity. "Local dealers tend not to have digital ... industry trends, business articles and survey research


Beyond Advertising: Choosing a strategic path to the digital consumer
June 10, 2008. http:// agency/ e3i69ca9ccee6f4473d724d58edc- cc95fc8. 15 “Publicis launches digital advertising plan. ... technology research, surveys study and trend statistics
Testimony of Jeff Chester at Behavioral Advertising Hearing
Jun 18, 2009 ... Studies Show the Public is Concerned about Privacy Online ... Advances in the capabilities of digital advertising are being made ... 16 “Consumer Advocacy Group Comments In the Matter of a National Broadband Plan for Our Future,” ..... 46 “ValueClick Media Launches Predictive Behavioral Targeting,” ... technology research, surveys study and trend statistics
Department of Communication - PR Internships
DESCRIPTION: Responsibilities will include, but are not limited to, public relations activities such as writing press releases, research, updating and maintaining media lists, assembling client clip books and press kits, and providing support at special events. Also expected to perform basic office duties. HOURS: M-F, 10-6 INTERESTED: FIRM: Alpine Communications LOCATION: 1125 Promontory Drive Marietta, GA 30062 POSITION: Internship QUALIFICATIONS: I am seeking a fall intern for Alpine Communication. I am looking for someone who is enthusiastic and has good writing skills. DESCRIPTION: Work includes ...
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