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Special Report on

Publisher/Ad serving

publisher ad serving special research report Photo by 70.40.221.29
Advertisers and publishers are increasingly looking at tools that can provide a single platform across their various online marketing efforts. For the advertiser, this may include an integrated platform for display ads, search engine marketing, and Web analytics. For example, Atlas found that an advertiser can achieve improved search conversions if the consumer is exposed to a display ad. A key driver of the move to an integrated platform for advertisers is the desire for an advertiser to attribute a conversion to the correct marketing method and understand which marketing method or combination is driving a specific result. ...
campaigns, including display, video and mobile formats. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is the ad serving platform of AOL 's digital advertising business. Globally, ADTECH has customers in more than 25 countries. It was acquired by AOL on May 15, 2007.
REVIEWS AND OPINIONS
abhishek uppal, abhi uppal — Abhishek Uppal Thoughts
Advertisers and publishers are increasingly looking at tools that can provide a single platform across their various online marketing efforts. For the advertiser, this may include an integrated platform for display ads, search engine marketing, and Web analytics. For example, Atlas found that an advertiser can achieve improved search conversions if the consumer is exposed to a display ad. A key driver of the move to an integrated platform for advertisers is the desire for an advertiser to attribute a conversion to the correct marketing method and understand which marketing method or combination is driving a specific result. ... market research, surveys and trends
Next Generation of Google Ad Manager | Piyush Shekhar
Since Google’s acquisition of DoubleClick in March of 2008, we’ve been focused on combining the knowledge and resources of our companies, as well as your feedback, to improve ad serving for publishers of all sizes. Over the past year, you may have noticed some early fruits of this labor in Google Ad Manager, including the new Inventory and Admin tabs. Today, we announced the launch of our next generation publisher ad serving platform, the new DoubleClick for Publishers (DFP) from Google, which further leverages the combined strengths of Google and DoubleClick. As part of this roll-out, we’re also excited to ... market research, surveys and trends

SURVEY RESULTS FOR
PUBLISHER/AD SERVING

EyeWonder Interactive Digital Advertising POV Exec Summary
(the standard file size publisher ad serving platforms are limited to ... percent agree that rich media doesn't have the “legs” to take us where ... billion last year, and are expected to be the fasting growing online ad format, ... industry trends, business articles and survey research
Interactive Digital Advertising. Advance.
size larger than 30-40K, (the standard file size publisher ad serving ... alternative media reached $73.43 billion last year, up 22 percent over 2006. ... industry trends, business articles and survey research
RELATED NEWS
Real-Time Bidding and the RTB Ecosystem
Real-time bidding (RTB) is the fastest-growing form of display advertising delivery and will significantly impact publisher CPMs and the amount of ad inventory we see from advertisers. The technology has been described as revolutionary and, in a nutshell, it gives advertisers the ability to target messages to the right user, in the right place, at the right time. The goal of RTB is to achieve the highest possible value of a single ad impression by dynamically delivering reach to targeted users on an impression-by-impression basis. This is a competitive bidding environment in which advertisers attempt to reach individuals based ... market trends, news research and surveys resources
MediaMind Leverages IP Intelligence from Digital Element to Deliver and ...
(formerly Eyeblaster), a leading global provider of digital advertising solutions, will be leveraging the company's patented NetAcuity® technology to streamline ad delivery and add depth to engagement metrics within its MediaMind advertising platform. Unlike traditional ad platforms that are built around publisher processes, the MediaMind platform was designed from an agency perspective to simplify campaign management and ad delivery, and to provide actionable analytics to increase campaign performance.  With Digital Element's industry leading geographic targeting data, MediaMind will deliver the right ... market trends, news research and surveys resources

INFORMATION RESOURCES

Download Implementation Instructions - Atlas Rich Media Publisher ...
through the publisher's ad serving system. Atlas Rich Media is compatible with all major ad servers, including DART Classic, DFP/DFA, Ad4ever, ... technology research, surveys study and trend statistics
March 17, 2010 Online Publishers Association 249 West 17th Street ...
Mar 17, 2010 ... 21 Even in circumstances where an ad resides on a publisher's ad server, the advertiser can imbed the ad with technology that the advertiser ... technology research, surveys study and trend statistics
slides - PowerPoint Presentation
Feb 6, 2010 ... The advertiser and the publisher need to have ad serving and tracking on the same ad and even when it is the ...
REAL TIME
PUBLISHER/AD SERVING
QUESTIONS AND ANSWERS
Understand and Implement IAB Impression Exchange - DoubleClick Help
This public site provides support for those who aren't DoubleClick customers, but who work with DoubleClick products indirectly: advertisers and publishers who implement DoubleClick tags, API users, and so on. Anyone can access this site. No username or password is required. Impression Exchange is an industrywide standard, sponsored by the Interactive Advertising Bureau (IAB), that's intended to help publishers and advertisers detect and resolve counting discrepancies. These discrepancies arise because advertisers and publishers each use different systems to count impressions and clicks. Reconciling these discrepancies ...
Leaving Yahoo
After nearly two years, we are switching back to AsSense because Yahoo just is not cutting it. From the time we started with them we did much better than with Google. The CTR was always abysmal and the targeting never worked 100%, but the EPC was outstanding, nearly 10x that of Google in some cases. Now, though, the EPC has dropped by 85%. Nothing has worked to fix the situation so it's time to say so long. Maybe Yahoo will one day get its act together. Google really needs some competition. I switched back last of Jan. You're right. Yahoo is not what it was. Ann Tell me about it ember. I was sooo stoked when YPN first ...