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Special Report on

Puffery in Advertising

puffery in advertising special research report Photo by futurity.org
            This essay evaluates the Puppy Chow Ad. It also tackles whether or not the said ad used puffery in making its claims. The analysis can be found on the middle part. An introduction about the use of puffery in advertising and other Integrated Marketing Communication (IMC) materials is included to give the reader a background about the said topic. As a conclusion to the essay, it discusses whether is it okay or not for companies to use puffery in their advertising campaigns. Introduction             ...
As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. Truth in labeling refers to essentially the same concept, that customers have the right to know what they are buying, and that all necessary information should be on the label . False advertising, in the most blatant of contexts, is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are not illegal.
REVIEWS AND OPINIONS
Consumers Alienated By Technical "Puffery" In Advertising
Marketing experts say advertising that touts head-scratching scientific ingredients or other such "puffery" only an expert could appreciate is likely to alienate informed consumers. The findings show that consumers filter ad claims, rather than accepting them blindly. As a result, the authors say, effective advertising should relate to consumers on a personal level, rather than talking down to them. Based on a study that gauged consumer reaction to technical, tough-to-decipher advertising claims, researchers say consumers become immediately suspicious when they see or hear information they perceive as useless. The ... market research, surveys and trends
Head-scratching ad claims can alienate consumers, study finds
A new University of Illinois study has bad news for advertisers who hope a sprinkling of glossy-but-obscure product claims will woo buyers. Advertising that touts head-scratching scientific ingredients or other details only an expert could appreciate can turn consumers away instead, according to research by Alison Jing Xu and Robert S. Wyer Jr., of the U. of I. College of Business. "When consumers suspect that advertisers are just trying to manipulate them with useless information, they may react negatively and lose trust," said Xu, a doctoral student in marketing. "And trust is very important in advertising." market research, surveys and trends

SURVEY RESULTS FOR
PUFFERY IN ADVERTISING

Essays and Papers on ADVERTISING Research Papers, Essays, and Term ...
Music Product Ads Five different music product ads were evaluated for this assessment The first was an ad for LeBlanc clarinets that shows a sketch of musicianBuddy de Franco playing the clarinet with a quote by him that explains whyhe enjoys playing on a LeBlanc and a notice at the bottom of an upcomingjazz festival where he will be playing as well as judging a competition LeBlanc Corporation This is an effective ad because of the celebrityendorsement and the sketch is a Read the Entire Essay. If this paper is not what you are looking for, you can search again: or We can write a Custom Essay for you. Essay Subject: This paper ... industry trends, business articles and survey research
False advertising: West's Encyclopedia of American Law (Full ...
"Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities" (Lanham Act, 15 U.S.C.A. § 1125(a)). Proof Requirement To prove that an advertisement is false, a plaintiff must prove five things: (1) a false statement of fact has been made about the advertiser's own or another person's goods, services, or commercial activity; (2) the statement either deceives or has the potential to deceive a substantial portion of its targeted audience; (3) the deception is also likely to affect the purchasing decisions of its ... industry trends, business articles and survey research
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On corporate content
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INFORMATION RESOURCES

Circuit Sorts Out 'Truth' From 'Puffery' in Advertising Dispute
Aug 10, 2007 ... Circuit Sorts Out 'Truth' From 'Puffery' in Advertising Dispute. Reprinted with permission from the August 10, 2007 edition ... technology research, surveys study and trend statistics
FTC POLICY STATEMENT ON DECEPTION
This letter responds to the Committee's inquiry regarding the Commission's enforcement policy against deceptive acts or practices. 1 We also hope this letter will provide guidance to the public. Section 5 of the FTC Act declares unfair or deceptive acts or practices unlawful. Section 12 specifically prohibits false ads likely to induce the purchase of food, drugs, devices or cosmetics. Section 15 defines a false ad for purposes of Section 12 as one which is "misleading in a material respect." 2 Numerous Commission and judicial decisions have defined and elaborated on the phrase "deceptive acts ... technology research, surveys study and trend statistics
Deceptive Advertising and Puffery - The University of Georgia
The University of Georgia. College of Agricultural and Environmental Sciences. DECEPTIVE ADVERTISING AND PUFFERY. Kent W olfe and Christopher Ferland ...
REAL TIME
PUFFERY IN ADVERTISING
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QUESTIONS AND ANSWERS
WikiAnswers - Marketing Advertising and Sales Questions including ...
By targeting your market, you should get more sales for every dollar spent on advertising. In other words, you are not spending... Why marketers are interested in discretionary income? Because discretionary Income = The money people have left over once they have paid for all of their basic requirements (Food,... What are the duties and responsibilities of saleslady? Arrange the goods in a proper way be sure the cusotmer satisfied in our service How should a company selling soft drinks use endorsements in its marketing plan? First off, a budget will have to be first assessed from the marketing and financial department. With this ...
What do these lies means and what are some examples? - Yahoo! Answers
A barefaced (or bald-faced) lie is one that is obviously a lie to those hearing it. For example, a child who has chocolate all around her mouth and denies that she has eaten any chocolate has told a barefaced lie. The phrase comes from 17th-century British usage referring to those without facial hair as being seen as particularly forthright and outwardly honest, and therefore more likely to get away with telling a significant lie. A variation that has been in use almost as long is bold-faced lie, referring to the use of bold type in print to emphasize the authority of what is said, even if untrue.[1] The term bold-faced lie may ...