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Puffery or False Advertising?
Puffery or False Advertising? - Trends
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Today’s trend toward edible cosmetics brings a whole new meaning to the age-old adage “beauty comes from within”—and foretells the new race for credibility and conflict that will inevitably follow in the marketplace and in competing advertisements. Consider, what better way to win over consumers than to tell them why your “beauty from within” drink is more effective than the one offered by your competitor? FTC—the primary government agency responsible for regulating advertising in the United States—favors comparative advertising, because it “encourages product improvement and innovation and can lead to lower prices in the ...
The court found no likelihood of confusion on the trademark claims: Inspired’s “FrogTape” green painter’s tape (with frog logo) using “Paint Block” polymer versus Intertape’s bluish-teal “Bloc-IT” painter’s tape with the phrase/acronym “PST”/“Paint Shock Technology” and Intertape’s “LILI Low-Environmental Impact Line From Intertape,” which uses a different frog logo but which is not painter’s tape. As to the painter’s tape, the court emphasized the differences in the main ... Read More
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