Special Report on
Rack Card Designs
Rack Card Designs - Trends
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Kirby D. Payne, CHA, is president of The American Hospitality Management Company which provides consulting and management assistance to hotels in the U.S. I don't care how small the hotel or motel is, one absolutely must have a rack card or brochure as a fundamental for promoting the property. You just can't do without one. In the August 1994 issue I wrote about ways to distribute brochures and rack cards. These critical pieces are necessary just to keep up with the competition when prospective guests stop by and ask for information about the property or if you have the opportunity to be in an area ...
Rack card printing is one of the best promotional tools that service industries like hotels, tourist destinations and resorts use. If you don’t know about them yet, rack cards are basically like brochures or flyers, but they have thicker and stronger paper almost like a postcard. They are usually found in airports and train stations, hotel or resort lobbies and in most cases located in their own “racks.” Most of them are used as an advertising or promotional platform to get customers to go to a place, avail of a service, or buy a certain product. If you are deciding on ... Read More
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