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an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
Direct advertising, radio, works the same way, regardless of the type of business you are in. If you have business model directly to consumers, retail store, a shop on the web, or a combination of both, Radio advertising is direct response can help you grow. And to grow profitably. The basics of direct response radio, it must begin with a discussion of how radio advertising as part of a basic economic model. The purpose of this paper is teach the basics of direct response radio that apply to businesses. First, two important concepts Take everything you think you know about advertising, ... Read More
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