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Special Report on

Radio Advertising Articles

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“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” – John Wanamaker   One of the most famous advertising quotes ever. The idea that fifty percent of advertising is wasted is somewhat of an ancient concept. Today’s demand for high ROI means that every dollar spent on advertising has to be tracked. Once upon a time, radio advertising was difficult to measure and analyze. Those days are gone.    Radio Lounge combines power creativity that sells with pinpoint targeted media placement to get your message to the right people in the ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Radio Advertising Costs - How Much Should I Budget?
Perhaps the most common set of questions we frequently hear pertain to radio advertising costs. How much should I budget for testing direct response radio advertising? And, with that budget amount, how many radio stations would air my radio ad? How many radio spots would air? These are understandable questions, but we feel there's a better way to think about costs and direct response radio advertising. The purpose of this article is to provide the not just the answer to these questions but also the background information necessary to understand how to best think about direct response radio advertising costs. In general, ... market research, surveys and trends
The Fundamentals of Direct Response radio Advertising | Radius Gp300
Direct response advertising on radio operating in essentially the same way regardless of what industry you work in. If you have a direct-to-consumer business model, a retail business on the Internet, or your own combination of direct response radio advertising can tell you help to grow. And grow profitably. The basics of direct response radio, therefore, must begin with a discussion of radio advertising as part of a basic economic model. The purpose of this paper is radius gp300 form the basis for the response advertising, for radio companies. First, two important concepts: Take everything you think about advertising, radius ... market research, surveys and trends

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RADIO ADVERTISING ARTICLES

2.0 Designing a Public Information and Outreach Campaign for Work ...
For work zones, particularly those deemed to have a sustained impact on safety and mobility, a transportation agency will often need to design and implement a public information and outreach campaign. The campaign should include appropriate goal statements, strategies, and methods/approaches for reaching those goals. The sections that follow discuss, in general, the steps needed to develop a campaign. Each section also provides examples from work zone projects around the country. This discussion may not cover all of the circumstances of every work zone, but provides helpful information on the main public information and outreach ... industry trends, business articles and survey research
Radio Audience and Advertising: Young Music Listeners Increasing ...
Radio Advertising Bureau reports both local and national ad revenue down from 2007 despite more listeners. But industry is holding its own against iPod music competiton. The Radio Advertising Bureau (RAB) reported in October 2008 that the industry’s advertising revenue slipped continuously through the first nine months of the year, despite an increase in the size of its listening audience. RAB said radio was reaching 235 million unique listeners every week, up about three million listeners. The bureau’s report for the month of September showed a nine percent decrease from 2007 to 2008 in traditional local and ... industry trends, business articles and survey research
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Reporters' Roundtable: What's the iPhone 4's problem?
This week on the Roundtable, we delve into the electronic and radio engineering issues affecting the iPhone 4's antennas, as well as other phones. Our guests are CNET's Maggie Reardon, author of "5-bar phone signal: What's it get you? ," and AnandTech's Brian Klug, who tested the iPhone for that site and co-wrote "Apple's iPhone 4: Thoroughly Reviewed ." If you want to really understand why the iPhone behaves the way it does, watch or listen to this episode of Reporters' Roundtable. Listen now: Download today's podcast Subscribe: iTunes (MP3) iTunes (320x180) iTunes (640x360) market trends, news research and surveys resources
Ann Bartlett Cannon, 65: Christian author and teacher
Ann Cannon was a WSB-TV beat reporter when she attended the University of Georgia, shooting footage in Athens, writing copy and putting it all on an Atlanta-bound bus. "She'd call the television station and say, ‘It's on the 4 o'clock bus,'" said Cecil L. Cannon Jr., her husband of 43 years. "This was back when they used 16-millimeter film. It was demanding sometimes, but she enjoyed it." Mrs. Cannon, who graduated in 1965 from UGA with a bachelor's degree in journalism, didn't stick with TV broadcasting, but she stayed in the communications world. She worked  in ... market trends, news research and surveys resources

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How Much Should I Budget - Radio Advertising Costs - How Much ...
For radio advertising that immediately delivers · profitable new customers. Visit the Strategic Media Radio Sage Blog. Discover more Radio Advertising Articles. technology research, surveys study and trend statistics
Radio: A Consumer Product and a Producer of Consumption
Congress passed the first Radio Act in 1912 but it was not until the Radio Act of 1927 that the new medium was brought under federal control. During the 1920s, Secretary of Commerce Herbert Hoover convened a series of conferences intended to deal with the extraordinary growth of radio as an industry and a fledgling advertising medium. In 1925, the Radio Corporation of America (RCA) released statistics indicating that of the 26,000,000 homes in the United States, 5,000,000, or 19.2 percent, had radio receivers, though the number of broadcast listeners was estimated at 20,000,000. In his Historical Dictionary of the 1920s ... technology research, surveys study and trend statistics
International Advertising
               International advertising entails dissemination of a commercial message to target audiences in more than one country. Target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. How the advertising function is organized also varies. In some cases, multinational firms centralize advertising decisions and budgets and use the same or a limited number of agencies worldwide. In other cases, budgets ...
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QUESTIONS AND ANSWERS
Google Answers: Cost for radio advertising
I am looking for a rough idea of what a small business can expect to spend for a small radio campaign. For example, if a plastic surgeon wanted to run a radio commercial for the minimum number of times needed to have an impact, how much should be budgeted? Does the cost differ widely in different cities? For example, what would typical costs be in Los Angeles and Chicago? Clarification of Question by tolucalake-ga on 21 Sep 2005 09:51 PDT Hi Nenna, For the cities, let's use Los Angeles and Chicago as examples... and perhaps we could add one smaller city - let's say Orlando. With regard to number of ...
Radio Industry: Influence of Radio, radio advertising bureau ...
 I am a sohphmore at Bishop Guertin High School and doing a research paper on the influence of radio, specifically in the U.S.  I was just wondering if you could help me with a couple of things: 1)  Do you know of any web sites that would be helpful to me? 2)  Your take on how influential radio is now in 2006. Any information you have will be of use to me.  Thank-you for taking your time to help me.                       Sincerely, ...