Share this page | Email | Contact Us

Special Report on

Relevant Demographic Targetted Advertising

relevant demographic targetted advertising special research report Photo by
Advertising demographics help determine your market as well as the best channels to invest your marketing dollars. Not knowing your target audience or how to reach them effectively will render those marketing dollars null, and you can't afford to waste money. You need to suss out your audience not just by age, gender or geography, but also by income, shopping habits and even, at times, religious or political beliefs. This ad demographic breakdown is at the core of advertising economics, which lets you measure the demand of any specific aggregate as well as the channels that will most likely reach that market. Get a ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
How Yahoo and Google Make Money
What do you use Google for? Search. Let’s look at search. Say the user searches for “mountain bike San Diego”. Chances are he’s looking for a place to go mountain biking. Or, perhaps he’s looking to buy a mountain bike. Google will go and find the most relevant Web pages on that topic. Now imagine you own a mountain bike store. If somebody told you they would let you show your advertisement to this specific user exactly at the moment he’s expressed interest in mountain bikes, while it’s foremost in his mind, would you be interested? Sure you would. That’s what Yahoo and Google do: ... market research, surveys and trends
The Twitter Business Model
First off, please accept my apologies for jumping onto the “let’s talk about Twitter” bandwagon.  This is not a blog of pop culture.  I happen to find Twitter not only interesting but revolutionary, and so I have a few bits to chime in on the topic.  One of the hot topics right now seems to be the interest in Twitter’s business model, which brings us to the first truly relevant topic of discussion regarding Twitter. I just finished listening to Buzz Out Loud podcast 940 (I’m a little behind), and tweaked on to the topic discussed at about 28:00 into the cast.  I apologise in advance to the speaker ... market research, surveys and trends


Podcast Riches? - BusinessWeek
But I believe the general notion here is that there isn’t a huge amount of money to be made just on podcasts and that the disruptive nature of podcasts lie in the fact that most people will be doing them for themselves and their friends and families. That will contribute to the fragmenting attention spans that traditional media companies already face and it will provide a lot more shows for us to listen to. Media companies will need to podcast to stay in touch and attract an audience and to attract advertisers across all their properties. But like blogging, I think that only a small percent of indie podcasters will make ... industry trends, business articles and survey research
What does Google's $750M purchase of AdMob mean for mobile ...
Google Inc. has signed a game-changing agreement to acquire mobile ad network AdMob for $750 million in stock in a move that validates mobile advertising as an effective marketing medium. Google is hoping that this acquisition will enhance its existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this fast-growing area. The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats and expand beyond its traditional focus on search advertising. �We�ve been talking about the awesome opportunity ... industry trends, business articles and survey research
Online Targeting: No Monsters Under the Bed
ADOTAS – There continues to be noise around the growing menace of advertising in the online world. Alarmists point to the increasingly sophisticated capability to track and capture a user’s travels and behaviors across the Web, known as behavioral targeting. Armed with this information delivered via cookies placed in your Web browser, advertisers are in the position to deliver highly targeted ads wherever you go online. This is being framed in a “Big Brother is Watching” way as though companies are getting into the business of spying on you (see this recent Wall Street Journal article ) and threatening your life, liberty ... market trends, news research and surveys resources
TechTarget Reports Second Quarter Financial Results
Total Q2 2010 revenues increased 15% to $25.1 million compared to Q2 2009. Q2 2010 online revenue increased by 16% to $20.6 million compared to Q2 2009, representing the highest quarterly online revenues achieved by the Company in its history. Online revenues represented 82% of total Q2 2010 revenues. Q2 2010 events revenue increased by 13% to $4.4 million compared to Q2 2009 and represented 18% of total Q2 2010 revenues. "Despite the continuing macro challenges, our efforts to increase market share are paying off as we posted record quarterly online revenues" ... market trends, news research and surveys resources


Privad: Rearchitecting Online Advertising for Privacy
relevant ads user profile. - Anonymizes client. - Cannot eavesdrop ...... Note that this form of privacy loss applies to any targetted advertising system ... Note that it isn't purely the profile category (interest or demographic) alone ... technology research, surveys study and trend statistics
Behavioral Advertising - Comment from Center for Digital Democracy ...
relevant and targeted content and promotions which increases their likelihood ..... proclaimed Advertising Age last spring: "richer demographic information. ... technology research, surveys study and trend statistics
ACM: Digital Library: Communications of the ACM
The emergence of the digital personal video recorder (PVR) is likely to coincide with profound changes in television viewing, as viewers use the technology to time-shift their viewing and skim over or eliminate "in stream" commercials. This trend represents a significant threat to television advertisers and service providers, jeopardizing the traditional means by which advertising finances so-called free programming. Indeed, due to the rapid mass-market acceptance of PVRs, Forrester Research has predicted the viewing of television commercials could decrease by 20% in just a few years. Forrester analyst Joshua Bernoff ...
latest webinars
  1. eMarketer Webinar: Keys to Online Display Advertising
  2. comScore Webinar: Getting Beyond Big In Online Video
Join these Webinars to learn more about current research, trends and surveys.
I am looking to advertise my website and want to make sure it is ...
I am looking to advertise my online website targeting people under 35 who want to earn money on their own and become their own boss. I posted a $25 job advertisement on craigslist seeking writers and had over 100 responses within the 3 days. I only have about $500 to spend on an ad, not interested in google ppc, and want something that can give me a response that stands out. If you want to sell me advertising for your company I do not mind as long as the email pitch is brief and to the point. posted 2 months ago in Advertising , Internet Marketing | Closed Share This Hi Paul, I would suggest you to go for SMO ( Social Media ...
Feedback Gladly Accepted!
It isn't often that I start my own threads, but today I've been offered a pretty cool opportunity, and I think a new thread is probably in order. I was chatting with a couple of the folks from the Google Advertising Professional team, and I proudly mentioned that a very high percentage (18% as I recall?) of the first 100 Qualified Pros were members of this Forum. (And, the cool thing is that they were actually aware of this, since they read the Advertiser Feedback Report, and I'd mentioned the percentage way back when.) Then, they started wondering aloud what suggestions folks on this Forum might have about the ...