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Special Report on

Remnant Radio Advertising

remnant radio advertising special research report Photo by 72.167.87.113
We may have anchored the boat, but not the great ideas. For those who were unable to attend – or those who drank too much beer to remember – we’re giving you the Top 100 feed growth! articles in this neatly packaged post. So, how did we come up with these top 100 ideas (and those oh so impressive top 10)? Well, we applied a screening process and considered all of the ideas in light of the following: 1) Ability to affect the bottom line 2) Accessibility and relevance across different business categories 3) Our direct experience (have we used it or know someone who has) 4) Magical cool factor So, now that ...
Depending on the medium, it could be ad space or time. Often it can be bought at a steep discount. Advertising time and space is a perishable commodity. If it is not sold, it is lost, used for a "house ad", or given away for public service announcements or some other non-revenue producing filler. However, instead of taking a loss for unsold airtime or ad space, media outlets will often take far less than their usual retail fees to unload their remnant space. This means advertisers can buy what is typically expensive media for a great deal less money than normal. Although the space and/or time is sold at a steeply ...
REVIEWS AND OPINIONS
Radio Advertising Costs Demystified | Advertising Marketing Wisdom
"How much should I spend on radio advertising?" "How do I know I am getting the best radio advertising rates?" "What radio stations should I advertise on?" "What are good and bad radio advertising prices?" "How many spots should I air on a radio station?" Every day at Radio Lounge, we hear radio advertising questions such as these. Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works. Effective radio ... market research, surveys and trends
Advanced Internet Marketing Strategies – A Lesson From Radio Marketing
I’ve spent a lot of time learning about advertising on the radio. I understand ROI as well as MER (Media Efficiency Ratio). I understand the point of 30 minute long form ads versus :30 second spots and prime placement versus remnant space. These are all radio terms that help businesses get good at advertising on the radio. But here’s something I don’t get. When I was a kid growing up in Anchorage, Alaska I first heard “That Song” by Genesis on KGOT. In Omaha during college I listened to Rush Limbaugh on KKAR and in Nashville I listen to music on JackFM. There doesn’t appear to be anything ... market research, surveys and trends

SURVEY RESULTS FOR
REMNANT RADIO ADVERTISING

TubeMogul.com | Online Video Distribution, Analytics and ...
Brightcove is an on-demand software platform that media companies and marketers use to publish and distribute video on the Web, mobile devices, and Internet-connected TVs. Brightcove has more than 1,400 customers in 45 countries, which operate video across more than 5,000 websites, including many of the most popular news and entertainment destinations on the Web. TubeMogul is an online video analytics and advertising platform that processes billions of video streams every month from the Internet’s top publishers. Over 175,000 users rely on TubeMogul’s distribution and analytics, and hundreds of marketing agencies and ... industry trends, business articles and survey research
Electronic Retailer Magazine » January 2010 – Channel Crossing: Radio
Before you assume this is just another “DR radio should be part of your marketing mix” column–and move onto your next DRTV article–consider this: A portion of your short-form DRTV media investment may be at risk as early as next month. Now more than ever, radio may be your only cost-effective broadcast hedge against the imminent short-form DRTV inventory squeeze. Highly responsive short-form DRTV inventory is like the blue whale, the giant panda or the snow leopard; they are all on the endangered species list for 2010. In the first half of 2009, an increase in TV inventory delivered the best media economy ... industry trends, business articles and survey research
RELATED NEWS
World Cup Ratings Certify a TV Winner
empire and Univision, any questions about the return on their investment in the World Cup are being answered by viewers. On Saturday, the United States’ loss to Ghana was seen by 14.9 million on ABC — an American record for the tournament — and an additional 4.5 million on Univision. The Times's soccer blog has the 2010 World Cup covered from all angles, with news, features and live analysis of every match. That’s 19.4 million viewers for a Round of 16 game on a Saturday afternoon at 2:30 p.m. Eastern — the same number that Fox averaged over six prime-time games for last year’s World Series. market trends, news research and surveys resources
Flight of fantasy: Folks at RotoWire.com are living their dream
Peter Schoenke's dream of running a successful real-time player information statistics website for fantasy sports has come true — in Madison, of all places. Michelle Stocker/The Capital Times Peter Schoenke admits his story is the stuff of fantasy. The short attention span version goes something like this: Schoenke and a couple of his buddies at Northwestern University come up with the idea of a fantasy sports business and create the concept of daily player notes and analysis. The business becomes a big hit and is sold for a relative fortune and they move to Los Angeles. Their new parent company, however, goes belly up in ... market trends, news research and surveys resources

INFORMATION RESOURCES

Q: I have heard of remnant space advertising and that it can save ...
Jan 15, 2006 ... But even smaller magazines offer remnant advertising. ... One easy way to get remnant radio time is to buy regular time and then request ... technology research, surveys study and trend statistics
ADVERTISING AND PUBLIC EDUCATION GUIDE FOR HOUSEHOLD HAZARDOUS ...
If the radio station is unwilling or unable to run the ads free, past experience shows ... Another county requested remnant pieces of vinyl for ... technology research, surveys study and trend statistics
Google's Auction for TV Ads Preliminary version
allocation of Radio ads from October 2008 to May 2009, at which point ..... In the remnant sale stage we change the pricing rule from being per-slot to ...
REAL TIME
REMNANT RADIO ADVERTISING
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QUESTIONS AND ANSWERS
What are the tax rates that need to be applied to an online retail ...
When you sell items online, some of your customers may owe taxes on their purchases. Whether you need to collect sales tax depends on where both you and your customers are located. If your customers are in the same state as the physical location of your business, they owe sales tax on items they purchase from you. For instance, if you have a presence in Texas, you'll need to collect sales tax for all sales made in Texas. Even if a customer calls your California office and the merchandise ships from a fulfillment house in Michigan, you'll still be liable for the taxes. The waters get even muddier if you use a ...
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