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Special Report on

Remnant/"Standby" Newspaper advertising

remnant standby newspaper advertising special research report Photo by www.mediaresourcesonline.com
If you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state. Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association. Yes, they're that much cheaper. State Associations can be found online, in directories, and in "The Intelligent Testing System" – a program that offers specific reference data on classified advertising. It's a compilation database of names, addresses, and phone numbers of all ...
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REVIEWS AND OPINIONS
Stretching Your Advertising Budget with Remnant Ads | RISMedia
RISMEDIA, Nov. 26, 2007-Advertising costs can strain your budget, but you can gain a lot more by advertising real estate for less money by using remnant ads, also known as stand-by advertising. Various media outlets often have more advertising inventory than they can possibly sell, so they end up with advertising gaps in their publications or broadcasts. As a result, they stand to lose advertising revenue and have to develop additional filler material. By being in the right place at the right time with a suitable ad, you can scoop up these remnants at a fraction of the standard advertising rates. A Detroit newspaper recently ... market research, surveys and trends
Publishers Are Killing Web Advertising's Potential With Misguided ...
“The problem with online is that many of the [media] costs are so much lower that it’s dragging everything down,” he says. “But for agencies, the irony is that their costs are so much higher online than they were on television,” he adds. That eats into their profit margins.Because the internet audience is more fragmented, every pound spent on advertising space online costs almost three times more, in terms of time and labour, than it would if you spent it on traditional media." This has always been a problem for agencies and Networks offer an attractive solution. Only its not really a solution at all as it ... market research, surveys and trends

SURVEY RESULTS FOR
REMNANT/"STANDBY" NEWSPAPER ADVERTISING

Peak Effectiveness - Cut-throat Advertising
No, marketing and advertising are not synonymous. Advertising should be only one part of your marketing plan. Most people will agree however, advertising is probably the most important segment. Unless your advertising produces potential customers to whom you can sell, or produces sales directly... then every other portion of your marketing efforts is money down the drain. If you don't get anything else from this, please pay attention to the following two points. They are probably the two most important pieces of information you'll ever learn in promoting your business. 1. Unless your advertising budget is one ... industry trends, business articles and survey research
Selecting Advertising Media
How Newspaper Advertising is. Sold – Advertising in newspapers is priced by units of space. ..... count between 2 to 5 percent. Insert several small ads rather than one large ad. ... Try and get distressed, remnant or standby advertising pages. ... million readers. Classified ads cost $11.80 per word. $655 per ... industry trends, business articles and survey research
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INFORMATION RESOURCES

AD RA TES AD RA TES 2008-09 - AD RA TES AD RA TES 2008-09 2008-09
is getting the reach you expect by advertising in an audited newspaper. ... F ull Color Standby Rate is $185.00. Monday. Tuesday. Wednesday. Thursday. Friday. Saturday ... REMNANT OR. STAND-BY SPACE. Must be camera-ready or existing ad, ... technology research, surveys study and trend statistics
India: BAT's bravery award
then stand by for “I'll try a Marlboro” ... Red and White cigarette ads disguised as advertisements for a national bravery award. 10. News analysis www. tobaccocontrol.com ... remnants of India's ancient culture. Dowry payments made by parents ... television and newspaper coverage. Attractive young women distributed ... technology research, surveys study and trend statistics
As dailies retrench, Black expands his newspaper empire - Puget ...
Seattle's daily newspapers have suffered layoffs, revenue declines and reductions in distribution and coverage. Still, one print-media company remains bullish on covering news and selling ads in the area's fast-growing suburbs: Black Press Ltd. Since Canadian media mogul David Black snapped up The King County Journal and nine other newspapers from Horvitz Newspapers Inc. two years ago, he has become Washington's largest publisher of community newspapers. And much of Black's focus has been on the Eastside and South King County during a time when the financially struggling Seattle Times and Seattle ...
REAL TIME
REMNANT/"STANDBY" NEWSPAPER ADVERTISING
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QUESTIONS AND ANSWERS
Google Answers: Newspaper Advertising --- Cheap!
Hi There! I need to advertsise (display ads, not classifieds) in newspapers. But I don't know what I am doing. I found a web site (www.mss-standby.com) which will place newspaper ads at 50%-80% off retail. Being a cheapskate, I was impressed ! Apparently, MSS specializes in "standby rates" or "remnant rates." When the newspaper is just a few hours from being printed, there are often "holes" where additional ads can be placed. If you (as the small business advertiser) have your ad already at the paper and ready to go, you get a huge discount. The downside, of course, is that there is no guarantee your ...
Remnant/surplus ad inventory - what gives? - Yahoo! Answers
Whats the deal with online remnant advertising and last-minute ad discounts? (Remnant advertising is the term used for ad space that didn't sell at the regular price. It can usually be sold for a significant discount to smaller advertisers who can afford it.) Will it ever be made freely available to buyers online in the future? I've been personally invetigating the issue but the only info Ive been able to find thus far about online remnant advertising is a blog - www.lastminuteadclub.org and some articles here and there. Are there are any sites out there that offer this? What exactly happens to this remnant ...