Special Report on
Research into Advertising
Research into Advertising - Trends
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PGR’s experts in traditional media ad buying saw strong 1Q result. Experts estimate an aggregate 5-10% growth in 1Q ad budgets and expect additional acceleration into 2Q. An increase in political advertising has fueled the acceleration of TV advertising and outdoor advertisers are hopeful that a new rating currency will boost their sales, but radio advertising continues to suffer from dwindling spending. TV Recovery in Full Steam: Experts report tighter TV inventory and fewer cancellations and CPM increases in 1Q in both broadcast and cable TV advertising. Since auto advertisers roared back into the market late last year, ...
After years of research into advertising, marketing, sales and performance, I have learned the one constant to incredible business performance, regardless of company or industry. It’s the power of Passion. The power of Passion was recognized years ago by the advertising guru, David Ogilvy. After ... Read More
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RESEARCH INTO ADVERTISING
- ExoPoirier RT @ExoMI: Advertising without research is like shooting an arrow into the air and then looking for a target to catch it with.
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