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Special Report on

Responsible Advertising and Children Programme

responsible advertising and children programme special research report Photo by www.responsible-advertising.org
RAC helps its members to anticipate and understand societal and parental perceptions of and aspirations for responsible marketing communications and children. Trust is critical to our industry, both to how we are perceived by society and how we communicate effectively with our consumer. RAC’s role in helping build trust is to provide global leadership by championing good practices in marketing communications to children. This exercise is shaped by a continued dialogue and engagement with policy-makers, society and consumers. Members of the Responsible Advertising to Children Programme (advertisers, agencies and media worldwide) ...
products or services to children, as defined by national legislation and advertising standards. Advertising to children is often the subject of debate, relating to the alleged influence on children’s consumption. Rules on advertising to children have largely evolved in recent years. In most countries, advertising for children is now framed by a mix of legislation and advertising self-regulation.
REVIEWS AND OPINIONS
The coalition's programme for government - Public Service
The full programme for the coalition government has been published and described by David Cameron and Nick Clegg as ''historic''. Here is the full 12,600-word document 1. BANKING In recent years, we have seen a massive financial meltdown due to over-lending, over-borrowing and poor regulation. The Government believes that the current system of financial regulation is fundamentally flawed and needs to be replaced with a framework that promotes responsible and sustainable banking, where regulators have greater powers to curb unsustainable lending practices and we take action to promote more competition in the ... market research, surveys and trends
2010 World Cup: Africa's turn or turning on Africa? A political ...
The awarding of soccer World Cup 2010 to South Africa was hailed as a great "victory" for the African continent and the cause of much celebration. It heightened expectations not only about the spectacle itself but about the benefits that would accrue to South Africa and the rest of Africa. This essay examines the notion of the successful bid as an "African victory" in the context of global power relations in football, South Africa's alleged function as a sub-imperialist power on the continent, and xenophobic attacks on African immigrants in South Africa. After tracing the politics around South Africa's involvement in ... market research, surveys and trends

SURVEY RESULTS FOR
RESPONSIBLE ADVERTISING AND CHILDREN PROGRAMME

Children as Consumers — Global Issues
Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000 $15-17 billion is spent by companies advertising to children in the US The marketing seems to be worth it. For example, Teens in the US spend around $160 billion a year Children (up to 11) spend around $18 billion a year “Tweens” (8-12 year olds) “heavily influence” more than $30 billion in other spending by parents, and “80 percent of all global brands now deploy a ‘tween strategy.’” Children (under 12) and teens influence parental purchases totaling over ... industry trends, business articles and survey research
MARKETING FOOD TO CHILDREN:
recently, the Responsible Advertising and Children Programme of the ...... billion baht (US$ 2 billion) in 2004. Promotional activities are known for ...... No more than 50 percent of the vending selections will be soft drinks. ... industry trends, business articles and survey research
RELATED NEWS
Hardtalk, Gothabaya and Sri Lanka's future
While All the President’s Men in and around Temple Trees must be surely whispering the good tidings (?) to his ear – and, of course, to those of the Brothers Inc that now goes as GoSL, to the average well-informed reader, things are not going too well for the regime. Tamilnadu sources convinced MR is out to complete the task of removing from the island the Tamil physical presence that began during the regime in 1956 where his father was a minister, took him (MR) on the challenge where the Lankan regime was out to establish Tamilnadu does not matter in Delhi. The regime, with Amitabh Bachan and some elements ... market trends, news research and surveys resources
On-demand TV subject to broadcast ad rules
Advertisers and broadcasters must make sure that viewing of their adverts is as controlled on video-on-demand (VOD) services as it is when traditionally broadcast, advertising regulator the Advertising Standards Authority (ASA) has said. The ASA has ruled that "adequate steps [were] not taken" to ensure that children did not see an advert which had been booked for post-9pm viewing but which had been seen by young children who were watching a television programme on ITV's VOD service. ITV's VOD service is capable of restricting viewing of programmes which would not otherwise be accessible to children and it ... market trends, news research and surveys resources

INFORMATION RESOURCES

on line_32_E Adkids
Chairman, Responsible Advertising and Children Programme. Responsibility and commitment are especially important when advertising to children of all ages. ... technology research, surveys study and trend statistics
Comment 008 - Childrens' Advertising Review Unite/Council of ...
The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus was established in 1974 by the National Advertising Review Council (NARC) to promote responsible children's advertising and to respond to public concerns. The NARC is a strategic alliance of the advertising industry and the Council of Better Business Bureaus (CBBB). It's Board of Directors comprises key executives from the CBBB, the American Association of Advertising Agencies (AAAA), the American Advertising Federation (AAF) and the Association of ... technology research, surveys study and trend statistics
The 5th Annual APPC Conference on Children and Media: A Summary
Tales, a children's program featuring “Biblical values.” He explained that .... four screens help to ensure responsible advertising to children: 1) agency/ ...
REAL TIME
RESPONSIBLE ADVERTISING AND CHILDREN PROGRAMME
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QUESTIONS AND ANSWERS
Are we overmedicating our children with ADHD and other disorders ...
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British Forces Broadcasting Service at AllExperts
a registered charity, which is also responsible for the British Defence Film Library, SSVC Cinemas, and Combined Services Entertainment, providing entertainment for HM Forces around the world. Neither BFBS Radio nor BFBS Television carry commercial advertising. BFBS Radio broadcasts on local FM and other frequencies. There are now three BFBS Radio services: * BFBS Radio 1 - contemporary music and local community radio * BFBS Radio 2 - popular music, news, current affairs and sport * BFBS Radio Gurkha - programming for Gurkhas BFBS Radio broadcasts to service personnel and their families all over the world with radio studios and ...