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Special Report on

Responsible Advertising and Children

responsible advertising and children special research report Photo by www.responsible-advertising.org
RAC helps its members to anticipate and understand societal and parental perceptions of and aspirations for responsible marketing communications and children. Trust is critical to our industry, both to how we are perceived by society and how we communicate effectively with our consumer. RAC’s role in helping build trust is to provide global leadership by championing good practices in marketing communications to children. This exercise is shaped by a continued dialogue and engagement with policy-makers, society and consumers. Members of the Responsible Advertising to Children Programme (advertisers, agencies and media worldwide) ...
products or services to children, as defined by national legislation and advertising standards. Advertising to children is often the subject of debate, relating to the alleged influence on children’s consumption. Rules on advertising to children have largely evolved in recent years. In most countries, advertising for children is now framed by a mix of legislation and advertising self-regulation.
REVIEWS AND OPINIONS
Compass calls for ban on ads in public spaces | Liberal Conspiracy
A ban on advertising in all public spaces and limits on shopfront marketing will be proposed tomorrow by the leftwing thinktank Compass in what could be a rare alliance between the left and rightwing moralists. Compass also proposes a complete ban on all advertising aimed at children under 12 and an open debate about tighter regulations on alcohol marketing. David Cameron has already called for restraints on “creepy and harmful” sexualised advertising aimed at children, and in some ways Compass, from a left wing perspective, is joining the same debate about childhood, and the growing impact of advertising. Cameron ... market research, surveys and trends
Womens Business Casual Line Launched by Socially and ...
Leading online poker site UltimateBet.com today announced a unique opportunity for poker players to help support the humanitarian efforts in Darfur. UltimateBet poker pro Annie Duke will be running in The Rock 'n' Roll Marathon on June 1st in San Diego, California. The world poker champion is running in support of Ante Up For Africa, a No Limit Texas Hold'em tournament created to raise public awareness and funds for Sudan-related charities. In 2007, Annie Duke and Don Cheadle hosted the first Ante Up For Africa event, garnering a significant amount of media attention. The Texas Hold'em tournament raised over ... market research, surveys and trends

SURVEY RESULTS FOR
RESPONSIBLE ADVERTISING AND CHILDREN

Children as Consumers — Global Issues
Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000 $15-17 billion is spent by companies advertising to children in the US The marketing seems to be worth it. For example, Teens in the US spend around $160 billion a year Children (up to 11) spend around $18 billion a year “Tweens” (8-12 year olds) “heavily influence” more than $30 billion in other spending by parents, and “80 percent of all global brands now deploy a ‘tween strategy.’” Children (under 12) and teens influence parental purchases totaling over ... industry trends, business articles and survey research
Children Targets of $1.6 Billion in Food Ads - washingtonpost.com
Comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post. Washington Post Staff Writer Wednesday, July 30, 2008 One in three children in this country ... industry trends, business articles and survey research
RELATED NEWS
Boehner: Obama 'whining,' 'childish'
is set to hit back today, saying that the president is "whining" and "making excuses" for the nation's economic woes. According to prepared remarks to be delivered later this morning, Boehner is to say, in part: "For someone who asked to be held to the highest standard, President Obama spends an awful lot of time making excuses and whining about others. The American people want leadership from the White House, not childish partisanship." Boehner will also criticize what he calls the president's lack of leadership on economic policies, focusing on persistently high levels of unemployment -- ... market trends, news research and surveys resources
GlaxoSmithKline and Genmab Announce Amendment to Ofatumumab Agreement
/PRNewswire-FirstCall/ -- GlaxoSmithKline (NYSE and LSE: GSK) and Genmab A/S (OMX: GEN) announced today an amendment to the ofatumumab co-development and commercialisation agreement.  Under the terms of the amendment, GSK will take responsibility for developing ofatumumab in autoimmune indications whilst continuing to jointly develop ofatumumab with Genmab in oncology indications. Genmab will receive an upfront payment of GBP 90 million (DKK 815 million) from GSK.  Genmab's future funding commitment for the development of ofatumumab in oncology indications will be capped at a total of GBP 145 million (DKK 1,314 ... market trends, news research and surveys resources

INFORMATION RESOURCES

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2003/32 – DIFFUSION online. 1. 2003/32 – DIFFUSION online. Advertising and Children. Paul Jackson, Chairman, Responsible Advertising and Children. Programme ... technology research, surveys study and trend statistics
The ABCs at the FTC: Marketing and Advertising to Children
The Commission places a high priority on combating deceptive and unfair practices that harm children. Yet, our enforcement efforts in this area often raise difficult questions about the appropriate role of government and the nature of the relief that we can impose. Marketing and advertising to children touch on several different FTC issues. I'll try to walk you through these with a brief introduction to the Commission's deception and unfairness enforcement authority and then highlight some of the hot topics in children's advertising at the FTC. Section 5 of the Federal Trade Commission Act ("FTC Act") ... technology research, surveys study and trend statistics
Television (TV) and Children: Your Child: University of Michigan ...
Television (TV) has its good side.  It can be entertaining and educational, and can open up new worlds for kids, giving them a chance to travel the globe, learn about different cultures, and gain exposure to ideas they may never encounter in their own community.  Shows with a prosocial message can have a positive effect on kids' behavior; programs with positive role models can influence viewers to make positive lifestyle changes .  However, the reverse can also be true:  Kids are likely to learn things from TV that parents don't want them to learn.  TV can affect kids' health, ...
REAL TIME
RESPONSIBLE ADVERTISING AND CHILDREN
QUESTIONS AND ANSWERS
Who is ultimately responsible for childhood obesity? - Yahoo! Answers
Do you think the time has come to institute a system of corporal punishment to help inspire fatlazyass kids to put down the Ho-Hos,quit blaming other people and actually do something for themselves? I say the fatty is to blame as typically nobody shoved that hoho down their face. Thank you and good day, Asker's Rating: Asker's Comment: Perfect answer. People need to have some self respect and quit scheming against successful people and companies, just because they are too friggin lazy to put down the HoHos or too clumsy to not spill coffee on themselves. Thank you. I think we all can agree that the truth is ...
If i wanted to encourage staff NOT to have children, to employ ...
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