Special Report on
Restaurant Advertising vs Public Relations
Restaurant Advertising vs Public Relations - Trends
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You have complete control. Unlike public relations efforts, you determine exactly where, when, and how often your message will appear, how it will look, and what it will say. You can target your audience more readily and aim at very specific geographic areas. You can be consistent, presenting your company's image and sales message repeatedly to build awareness and trust. A distinctive identity will eventually become clearly associated with your company, like McDonald's golden arches. Customers will recognize you quickly and easily - in ads, mailers, packaging, or signs - if you present yourself consistently. What Are ...
Let's not dismiss the amazing growth that online platforms like Foursquare have had, but they certainly do not have the mass adoption trajectory or passionate users like Twitter , Facebook and YouTube . So, what gives? Didn't us Marketers (and yes, I am lumping myself into this group) all think that location-aware goodness (and the ability to send a targeted message to someone who is physically close to whatever it is that you're selling) was the last mile of Marketing? Location may be the last mile that consumers are afraid of. Foursquare doesn't work for a lot of ... Read More
SURVEY RESULTS FOR
RESTAURANT ADVERTISING VS PUBLIC RELATIONS
Anna's Social Media Picks of the Week (02/12/10)
Anna's Social Media Picks of the Week (02/26/10)
- Cbeyond Offers Free Webinar, "Winning Customers Online" - Cbeyond ...
- thePlatform Presents Webinar on Taking Video Beyond the PC - Press ...