Share this page | Email | Contact Us

Special Report on

Return of the advertising jingle?

return of the advertising jingle special research report Photo by i.telegraph.co.uk
Subway has its “$5 Footlong’’ hook. Chili’s Grill & Bar brought back its “I Want My New Baby Back Baby Back . . .’’ ribs ditty. And The Gap’s cheerleading-inspired jingle repeatedly asks “How cute are these boots? How cute are these boots?’’ Considered a vanishing form five years ago in advertising, the jingle is making a comeback as advertisers rediscover the effectiveness of a few simple ideas, communicated in memorable lines, and set to can’t-get-out-of-your-head hooks. “Important facts can be remembered if they are tied to a melody,’’ ...
(soccer) matches. They can be historic, dating back to the formation of the club, adaptations of popular songs, or spontaneous reactions to events on the pitch. They are one of the last remaining sources of an oral folk song tradition in the United Kingdom. Traditions vary from country to country and from team to team, but they are generally used either to encourage the home team or slight the opposition. Not only do fans sings songs to directly slight the opposition they are playing that day, many teams sing songs about their club rivals , even if they are not playing them.
REVIEWS AND OPINIONS
PV Day 2
I woke to the sound of a propane tank delivery truck coming up Amapas. It’s not that the engine or the exhaust is loud, or the shocks are squeaking, but that it plays an advertising jingle from a loud speaker at regular intervals – like every 15 seconds. I can’t make out the words, but its sung by a high-pitched little girl’s voice, or perhaps two little girls. The melody would be appropriate for a cellphone ringtone. You know – the ringtone you can’t get out of your head once you hear it. It’s cutesy and makes you want to bob your head back and forth until you realize that you ... market research, surveys and trends
Why Santa's Marketing Works Better Than Yours - LEGO LAND
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniques, when his simple marketing has stood the test of time. If you don't believe in Santa, you'd better change your mind, because the fat man from the north pole rocks on and you too can do the same if you stick to the basics. Find out if your product or service matches up by reading the article below. Jingle Bells, Jingle Bells, ... market research, surveys and trends

SURVEY RESULTS FOR
RETURN OF THE ADVERTISING JINGLE?

Tepper Turns Panic to Profits With $6.5 Billion Hedge Fund Gain ...
“Would you pick that up?” Tepper, founder and president of Appaloosa, asks them. His point: The best trades can be like found money. That was the case in early 2009, he says. Shares of banks such as Citigroup Inc. and Bank of America Corp. were collapsing on rumors they would be nationalized. On Feb. 25, the U.S. Treasury put out a white paper and a term sheet on its Web site for the government’s Capital Assistance Program. They said the preferred stock the government was buying in the banks would be convertible to common shares at prices far above where they were trading -- 37 percent higher in the case of Citigroup and 21 ... industry trends, business articles and survey research
Michael Hudson: The Insanity of the $700 Billion Giveaway
Those who know him well regard him as a deceitful, violent, unstable liar who collaborated with the enemy and then postured as a hero. Meet the Real John McCain in this special, subscriber-only issue of CounterPunch newsletter, reported by Alexander Cockburn, Jeffrey St. Clair and Douglas Valentine. Why did Cindy McCain become a drug addict who, Phoenix doctors claim, at least three times sought medical attention for injuries consonant with physical violence? Why did Ron and Nancy Reagan shun him and try to derail his political career? Under the terms of the 14th Amendment is McCain actually barred from ever sitting in the Oval ... industry trends, business articles and survey research
RELATED NEWS
Here's a spray of my own: this stuff really is on the nose
PLEASE, don't adjust your sets - it really is still 2010. But watching TV lately, you could easily be forgiven for thinking you had slipped into a time warp. For those fortunate enough not to have seen the latest commercial for Brut deodorant, let me paint you the picture. These type of ads are just plain offensive. A woman in a hardly-there, leopard-print bikini is walking down a beach footpath. A guy clocks the oncoming girl and, rather than selfishly ogle her on his own, he gives his mates a nudge so that they can leer at her as a pack. Their approval is clearly evident as they loudly let rip a couple of ... market trends, news research and surveys resources
Karl Young and the IRIE FM story
I think it is worth noting that Karl Young embarked on a mission which would define his legacy and transform Jamaican culture at an age when most men would have been busy putting the final touches to their retirement plans. Yet Karl's age was never an issue. He was simply another member of a pioneering band of youth brimming with ideas and unconstrained by convention. Karl was a rebel to the core. He was able to convey his sense of rebellion and irreverence to his charges which contributed in no small measure to the character of what the world would come to know as Reggae Radio-IRIE FM. He was forever young. He was not only ... market trends, news research and surveys resources

INFORMATION RESOURCES

Creople Jingle Contest: Official Contest Rules
and their Video in any and all media or formats in connection with the advertising, marketing or promotion of the Contest, without further compensation to ... technology research, surveys study and trend statistics
Sara Lee Bakery Group Maritza Mestre University Laboratory High ...
Lee” jingle which was last used in 1996. This jingle replaced the slogan the ... advertisements as it returned after two years of silence to the small ... technology research, surveys study and trend statistics
Advertising Bibliography, UM Libraries
The Anatomy of a Television Commercial; The Story of Eastman Kodak's "Yesterdays," Winner of Thirteen International Awards . Edited and with an introduction by Lincoln Diamant. New York, Hastings House, 1970. BCAST HF6146.T42A6. Arnold, Frank A. Broadcast Advertising, The Fourth Dimension . New York: J. Wiley & Sons, Inc. 1931. BCAST HF 6146.R3A6. Baldwin, Huntley. Creating Effective TV Commercials . Chicago, IL : Crain Books, 1982. BCAST HF6146.T42B34. Barnouw, Erik. The Sponsor: Notes On A Modern Potentate . New York: Oxford University ...
REAL TIME
RETURN OF THE ADVERTISING JINGLE?
latest webinars
Join these Webinars to learn more about current research, trends and surveys.
QUESTIONS AND ANSWERS
Why Santa's Marketing Works Better Than Yours!
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniques, when his simple marketing has stood the test of time. If you don't believe in Santa, you'd better change your mind, because the fat man from the north pole rocks on and you too can do the same if you stick to the basics. Find out if your product or service matches up by ...
How much do you usually pay for radio jingles? | LinkedIn Answers ...
I've been asked to put together the music and maybe a song for a 15-30 second jingle for a radio commercial. What is the going rate for this kind of work? It will be played on local radio only in the midwest area. Thanks! posted May 1, 2009 in Advertising , Writing and Editing | Closed Share This Director Of Client Services at Smartlink Internet Strategies, Inc. see all my answers This was selected as Best Answer It all depends on what you are actually buying. Some companies will try to sell you a generic jingle that has been sold over and over again to many clients for between $1,500 and $2,500. While others who ...