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Return of the advertising jingle?
Return of the advertising jingle? - Trends
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The world of jingles seems distant to me now. Maybe that is because I am sitting on the deck of a vacation bungalow overlooking a warm lagoon. Layers of wispy clouds float above the horizon on this tiny French Polynesian island of Raiatea (pronounced rye-ee-ih-TAY-yah) near Tahiti. But this locale caused me to think about how the U.S. used to export jingles to countries all over the world. While the Brits sent us the Beatles and Carnaby Street fashions, we sent them PAMS jingles. By the late 60s, they were everywhere. Why did this happen and what has changed ...
It asks the important questions: Would Don Draper approve of the Big-O jingle? And, can one company bring happiness and harmony to our community? Those of us who live in Northeast Ohio often use simple catch-phrases as shorthand for big, sprawling topics. “The Drive,” “The Fumble” and “The Shot” elicit the usual sad, knowing looks as we reflect on several decades of heartbreak and misery involving our major sports teams. “Burning river” is used to boil down a host of environmental issues. And “The Buzzard” gives us a handy “two-fer” – describing an annual sense of renewal in the town ... Read More
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RETURN OF THE ADVERTISING JINGLE?
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