Special Report on
ROI Advertising and Communications
ROI Advertising and Communications - Trends
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The tracking and measurement of any marketing program has always been difficult, time-consuming and limited at best. Metrics can be even more elusive for marketing communication, and, in many cases, measurement methods are even inadequate or misleading. It's no wonder that so few companies measure their external communication programs. In the "Future Trends" study conducted by Towers Perrin in collaboration with the IABC Research Foundation, it was reported that fewer than 15 percent of survey respondents measure external communication or media relations efforts. But more than half of respondents are ...
New York, 9 August, 2010 — Elsevier, a world-leading publisher of scientific, technical and medical information products and solutions, today announced the results of a new international study that demonstrates the value of the academic library to the institution in improving grant proposal and report writing and in helping researchers attract grant income. Of the 8 institutions participating from around the globe, 6 demonstrated a greater than one-to-one (1:1) return in grant funding, with results ranging from 15.54:1 to 0.64:1. Equally significant is the result that 2 institutions ... Read More
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