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Special Report on

Rules on cosmetics advertising

rules on cosmetics advertising special research report Photo by
Whether it's Penelope Cruz's false eyelashes, the bags under Twiggy's eyes (or lack thereof), the results of spurious scientific studies or bogus ingredients, many cosmetics companies have been charged, at one point or another, with 'misleading consumers'. Johnson & Johnson is the latest to be caught doing so, after a recent ad was banned by the Advertising Standards Authority for creating a misleading impression of its Clean & Clear products' powers. It was discovered that the immaculate 'after' shots of the once acne- riddled teenagers had come into contact with an airbrush. The ad, ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
France issues new rules on cosmetic advertising | LookinGood
Americans have long taken beauty and fashion advice from the French, and again it is a body in gay Paris that is catching our attention. The non-governmental agency in France that oversees and regulates advertising, recently introduced a strict new code regarding what cosmetics and beauty companies can and can’t say about their products. New rules from the Autorité de regulation professionnelle de la publicité (ARPP) target numerical presentation claims, terms like “without” and “free from” and claims about a product’s natural or organic composition. The numerical presentation refers to products that claim to make a difference ... market research, surveys and trends
"Cosmetic Labeling disable the language name" draft text ...
SFDA yesterday (June 16) released the "disable language cosmetics logo name tags," the draft began to solicit opinions from the public's views can be feedback on the 26th of this month the State Food and Drug Administration Food License Division. Draft developed a series of cosmetic name of the label identifies the disabled language, as the audit cosmetic product label identifies the name of the evaluation criterion. Disable the language is divided into seven categories, including false inflated terms, express or implied disease treatment and the effects of language, medical terminology, using the name of another person ... market research, surveys and trends


On Cosmetics: Marketing Rules All - New York Times
Darlene Smith is proof that nice packaging, strategic claims and $2 billion in advertising can sway smart consumers when it comes to cosmetics. Armed with a Ph.D. in marketing, Ms. Smith understands that the beauty industry often massages consumer fears to lift revenue. But now 50, she takes it on faith that $80 moisturizers are more effective than those that retail for much less. Ms. Smith isn�t particular about items like eye shadow and lipstick that lose their luster by lunch. Skin care and fine lines are another matter. She says she will pay for better ingredients, but she acknowledges she depends on marketers to tell her ... industry trends, business articles and survey research
Chinese women go 'crazy' for cosmetics
While makeup was considered decadent and anti-revolutionary only 40 years ago, China has become the eighth largest cosmetics consumer in the world. Vast ad. billboards of foreign brand cosmetics line the hustling Wangfujing Commercial Avenue in Beijing. [womenofchina]   Foreign companies are investing in the market amidst fierce competition, willing to cash in on this renewed obsession with beauty in a country where there are "more lips than all of America and Europe combined." Glossy lips, shimmering eyes and velvet skin: the 20mx4m poster of L'Oreal's star model Leticia ... industry trends, business articles and survey research
UVA Reform: It's Not PDQ
AS summer begins, Americans are buying up sunscreen, confident that applying it diligently will protect them from the rays that can lead to skin cancer , sunburn and wrinkles . CONTINENTAL European products, like these, use UVA filters like Tinosorb M. But depending on the product, they may be wrong. The SPF, or sun protection factor, tells people how effective a sunscreen is at blocking ultraviolet B rays, the kind that cause five-alarm sunburns. But there is no similar gauge for ultraviolet A rays, which tans skin but also can cause cancer and wrinkles. More often than not, product labels are of little help in this department. market trends, news research and surveys resources
DC Firms Making Push in San Francisco Bay Area
's office in San Francisco, tech innovators in the Valley were used to doing things their own way, playing by their own rules. "They didn't need government very much," Snipes said. That's changed. Silicon Valley companies -- especially those in highly regulated sectors, like biotech, clean tech, alternative energy and increasingly the Internet -- have grown up. Washington, D.C.'s rules, and the power games that go with them, have become more integral to their business. Meanwhile the federal government, mindful of tech companies' capacity for innovation and job creation, is awarding stimulus funds and ... market trends, news research and surveys resources


Comparative study concerning the impact of control measures on the ...
(4) A commercial for a cosmetics product reminiscent of a weather forecast was ... There are general rules on advertising recognition and separation in the ... technology research, surveys study and trend statistics
Indiana Code 16-42-1
Sec. 1. (a) IC 16-42-1 through IC 16-42-4 are intended to safeguard the public health and promote the public welfare by protecting the:         (1) consuming public from injury by product use; and         (2) purchasing public from injury by merchandising deceit; flowing from intrastate commerce in food, drugs, devices, and cosmetics.     (b) IC 16-42-1 through IC 16-42-4 are intended to be uniform with the Federal Food, Drug, and Cosmetic Act (21 U.S.C. 301 et seq.) and with the Federal Trade Commission Act ... technology research, surveys study and trend statistics
Testing Cosmetics on Animals: An Idea Who's Time Has Gone
Despite tremendous progress in reducing animal testing in the assessment the safety of cosmetic products, it persists and there is no definitive end in sight. The reasons for this are not entirely clear because the major constituents, consumers, animal rights activists, and the corporations engaged in the testing all seem to want it to end. While the government still requires animal testing for drugs and other consumer products, there is no explicit requirement for the animal testing of cosmetics. The time is ripe for these constituencies to join forces and push for an outright ban on the testing of cosmetics on animals. Animal ...
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Can I advertise my Avon business on Facebook? - Yahoo! Answers
To experienced Avon reps and Avon experts: Could I BUY advertising on Facebook to promote my Avon business? I'm not talking about promoting through my profile or status updates. I mean buying advertising on Facebook to promote my business. I understand Avon has rules about marketing and advertising and would doing this violate those rules? 11 months ago Member since: April 28, 2009 Total points: 1656 (Level 3) You probably are not able to advertising on Facebook directly since Avon has very strict brand guidelines. The work around to this might be that you could suggest to people to contact you about the industry ...
Can I open a store for my AVON cosmetics small business? Is it ...
I then met with the DM of AVON and informed her I only wanted to sell AVON online. I knew you could not sell from ebay - directly from your website etc. Any purchases had to go through the main website - that was fine with me so I signed up. I also emailed the DM after setting up the AVON system at my expense and asked how to get it approved by AVON. I was totally unaware at the time I first joined that AVON Rep's are forbidden from using the name AVON or any words associated in building their AVON business. With the AVON set up you meet with a DM you cant sign up online - You pay the small fee of $10 then when you are ...