Special Report on
Self Service Dynamic Display Advertising
Self Service Dynamic Display Advertising - Trends
Latest Trending Story:
a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced the launch of a self-service version of its powerful DSP (www.LucidMediaDSP.com) to enable agencies and advertisers to more efficiently and profitably manage their online advertising campaigns. Originally offered as a managed service only, the self-service DSP empowers agency media planners and in-house staff to securely take full control over their campaigns’ targeting and optimization programs by deploying the DSP as an in-house, white labeled solution with a proprietary base of more than 14,000 targeted categories, ...
(BRX), a self-service, online video ad-buying platform that provides buyers with efficient and transparent access to video inventory with unmatched scale, efficiency and return on investment. The online video advertising space is experiencing tremendous growth in demand as buyers search for video inventory and capabilities that complement their existing media-buying efforts. However, in a recent study conducted by BrightRoll, nearly half of the online publishers surveyed reported that at least 20 percent of their online video advertising inventory is never sold, indicating that many buyers ... Read More
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SELF SERVICE DYNAMIC DISPLAY ADVERTISING
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