Special Report on
Sequential advertising for online video
Sequential advertising for online video - Trends
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Display CPMs were down double-digits in Q409 compared to Q408, but experienced the biggest sequential quarterly improvement for all of 2009. The size of the average campaign grew during Q4 versus Q3. Behavioral targeting campaigns are growing as part of the overall online media buy. The data indicates that a recovery in display continues, but its unclear if rates will return to the frothy levels of 2006 through most of 2008 as display becomes increasingly commoditized. Ad networks continue to grow and increasing behavioral targeting initiatives make the publisher less important than the individual reader. As a ...
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SURVEY RESULTS FOR
SEQUENTIAL ADVERTISING FOR ONLINE VIDEO
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