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Special Report on

Slogan and Jingle Survey

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Radio jingles: they�re those short, catchy songs that tell you the name of the station you�re listening to. Listeners often think that the jingles are made right at the station, or by a local band. But broadcast professionals know that creating effective jingles requires the services of a unique kind of production company. Today, artfully crafted pieces of music which sing the praises of a station�s "call letters" are an accepted part of most radio formats. These jingles are heard throughout the world, but there are only a small number of companies responsible for making them. Most of the work is done in Dallas, ...
Cadillac And The Mark of Leadership | The Truth About Cars
Cadillac’s new ad campaign, with the tag line “The Mark of Leadership”, has received mixed reviews. Some have questioned the use of the word “mark” because it may evoke a model name long used by luxury competitor Lincoln. Others have said that the mark itself is in question, the Cadillac wreath and crest logo, is itself tainted by association with tacky blinged out Escalades of questionable aesthetic taste. Those points may be valid, but I think that there’s a more troubling problem with the slogan and that has to do with Cadillac’s heritage. Today it’s easy to regard ... market research, surveys and trends
Are Diamonds Really Forever
When you look at the world of advertising, can you think of a couple of ads that have really changed your buying habits, impacted on the way you think about a product or even just left a jingle bouncing around in your mind. Possibly you might even think that no advert has ever had any kind of impact on you. You have managed to avoid consumerism. Pat on the back. See what you think about this case study. An appeal for advice was written in a newsletter that drops into my in-box on a Friday. It’s the Fridaycities newsletter which was previously known as the London by London group. These newsletters are a collection of news ... market research, surveys and trends


Tagline Guru | Tagline Guru Releases List of Most Influential ...
Milk and bologna get top billing in survey that ranks advertising slogans based on their influence on American popular culture and language San Mateo, Calif., August 3, 2005 – TaglineGuru today released its survey of the 100 most influential taglines and 30 most influential jingles introduced since the advent of broadcast television in 1948. According to one hundred leading advertising, marketing, and branding professionals, the tagline Got Milk? was ranked #1 out of more than 300 submitted nominations. The slogan for the California Milk Processor Board was created in 1993 by Goodby, Silverstein & Partners. Oscar Mayer’s industry trends, business articles and survey research
The New York Times > New York Region > Jingle All the Time
San Diego, boosting ratings but leaving some listeners wondering how many more times they would have to listen to "Jingle Bells." The trend is all Christmas music, all the time. All right, not all the time, just the time between Thanksgiving and Dec. 25. Not one but two Manhattan stations, WLTW-FM and WPLJ-FM, have adopted all-Christmas formats this year. Stealing a slogan, then, is irresistible: You give them 22 minutes, and they'll play Nat King Cole's "Christmas Song" and "A Holly Jolly Christmas" and "Jingle Bell Rock." But "Grandma Got Run Over by a Reindeer"? Only ... industry trends, business articles and survey research


Treatment Works - “Treatment Works”: Is it time for a new slogan
Jan 4, 2004 ... Google search matching the slogan and the word addiction generates more ... self -congratulation, marketing jingle and social policy mantra. ...... 2002 National Survey on Drug Use and Health: National Findings (Office of ... technology research, surveys study and trend statistics
Lesson 5 (AntiLitter Promotional Campaign) in Unit 4, K-3 Module ...
Write an antilitter jingle based on a well-known song. • Survey the school .... report back to the class a slogan or jingle used in one advertisement. ... technology research, surveys study and trend statistics
Summary of Activities
Power Survey - Students work in groups of 6-7, using a worksheet to survey ... Students then work in small groups to write creative jingles or slogans that ...
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3 Simple Rules for Creating an Effective USP
You have one, whether you know it or not. Everybody does. There is something unique about your business; you just have to discover what it is. And therein lies the problem. Most business owners and managers don't understand how to create a truly unique selling proposition (USP). There are specific criteria to consider in order to get your message across clearly and succinctly. 1. Define Your Uniqueness - Just as the name suggests, a "unique" selling proposition must explain how your company or offer is unique. It's easy if you have a product that's new to the marketplace. Everything about it is unique. ...
Google Answers: Sensory Branding question for Bobbie7
Bobbie7, (others are welcome to join if you feel you've found an excellent case meeting the criteria below) I've noticed that you over the past week have identified some extremely useful cases. I would like to give you a open brief. Please identify Sensory Branding cases (other than the once already identified so far). The type of cases I'm looking for are cases similar to the Bentley (sound in the car), Roles Royce (smell in the car), Pfizer (special dimond-shaped tablets), Saffpro can etc. You can pick any category you want, and focus on any senses you want (hearing, seeing, tasting, feeling and ...