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Special Report on

SMS Advertising with 4INFO

sms advertising with 4info special research report Photo by
4INFO is a mobile marketing and technology company. We focus primarily upon three areas of business: 1) we are the largest provider of free text message alerts and information in the United States; 2) we provide a technology platform that enables our clients to deliver, track and report on text message alerts that our clients sent out via our platform, and; 3) we offer an interactive media network to help our clients advertise via websites, WAP sites, SMS, and other forms of media. At 4INFO, we take your privacy seriously. This policy is designed to inform you about our privacy practices on our corporate Website ...
is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers. The term SMS is used as a synonym for all types of short text messaging, as well as the user activity itself, in many parts of the world. SMS as used on modern handsets was originated from radio telegraphy in radio memo pagers using standardized phone protocols and later defined as part of the Global System for Mobile Communications (GSM) series of standards in 1985 1 as a means of sending messages of up to 160 characters, to and from GSM mobile handsets. 2 Since then, support for the service has expanded ...
4INFO Asks FTC to Approve Google's Acquisition of AdMob
was announced last year in November, the United States Federal Trade Commission [FTC] has been giving Google a very hard time. Just when the deal was looking almost over last year, Google was slapped in the face with a slippery fish when the FTC requested even more information , thereby delaying the deal. Up until now, the acquisition has not officially taken place yet. Last month, Google took matters into its own hands and requested help from mobile advertising companies on its AdMob acquisition. Google asked various AdMob rivals to send their support letters to the FTC, stating that the acquisition does not pose a threat for ... market research, surveys and trends
Mobile Advertising Opportunities for SMB's: 4INFO's Kirsten McMullen |
In the past several years, major brands have embraced mobile marketing and mobile advertising, concurrent with the explosive growth in mobile phone technology. Apple’s iPhone, in particular, is now considered by many marketing and advertising professionals the catalyst that legitimized mobile as a powerful marketing channel to reach consumers in unique, effective ways. With a growth rate of 30%-50% per year worldwide, mobile advertising is rapidly expanding while total global  advertising revenues from online, print and broadcast media shrink, due to the recession, in part, and mobile’s unique strengths. ... market research, surveys and trends


4Info surprises with SMS ad results — raises $10M more | VentureBeat
the Palo Alto mobile search company we feared might become roadkill by Google and Yahoo, has surprised with solid progress in serving ads in text messages. It’s on track to serve 50 million ad units for the next quarter, at a whopping $50 dollars per thousand messages (equivalent to $50 CPM in advertising parlance). This is remarkable since the service was only launched last month. Indeed, 4Info has sold out its entire inventory of messages. Do the math: This gives 4Info $2.5 million in revenue next quarter. That’s good enough for its backers to provide more money for expansion. Gannett, the nation’s largest ... industry trends, business articles and survey research
Why SMS Advertising?
2 Recall rate refers to the percent of users that were able to name ... “Reply 1 ”: All users were familiar enough with SMS functionality to respond ... Upon conclusion of the study, 4INFO entered the SMS Advertising space by ... understanding the role of SMS advertising in the context of a projected $ 2 billion ... industry trends, business articles and survey research


SMS Marketing: Direct Route to Consumer Engagement
same way they do with search advertising. However, SMS is a much broader ..... Mobile media provider 4INFO is an SMS marketing and publishing platform ... technology research, surveys study and trend statistics
Comment submitted by Mobile Marketing Association
purchase advertising in personal — person-to-person (P2P) — SMS ...... http:// 4info net/x/801. Reply. Nan. Mobile Marketing Association Version 408 ... technology research, surveys study and trend statistics
mhtml:file://C:\Data\ADVANCE NSF Study\Press-Media\Rutgers plan
Nov 28, 2008 ... Advertising provided by: According to Rutgers .... STOP to 4INFO (44636). For more information text HELP to ...
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Looking for a US SMS aggregator with specific qualifications. Any ...
Solid API that integrates well with our app (that's a discussion that my CTO would have with someone knowledgeable about such things) Please let me know if you know of a good service that meets all of these needs. Thanks, - Josh posted 10 months ago in Mobile Marketing | Closed Share This Co-Founder at AdVenture Media see all my answers This was selected as Best Answer Hi Josh, The good news is there are several messaging platforms available. The bad news is, there are several mobile messaging platforms available. While there's a standard baseline functional requirement for aggregator and mobile platform requirement, ...
How effective is mobile sms Advertising for marketing/promoting ...
Now a days, I hear lot of buzz about marketing your product/service thru text messaging. Website companies offer packages starting from minimum-offering of distributing 1 lac sms to the desired target audience. You can choose, as per age, income, industry, geography etc and many other factors. I wanted to check: 1. How many of you tried bulk sms marketing? 2. How effective is the media turned out to be? 3. What are the factors that make sms campaign successful? 4. (Obviously depending upon product/service), what is the expected percentage of final conversion? for eg, let's say 1 lacs sms are sent, how many may call back ...