Special Report on
Social Advertising Best Practices
Social Advertising Best Practices - Trends
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a nonprofit global think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society, will hold its 3rd Annual Research Symposium & Awards Gala on Friday, November 14th at the Hotel Marlowe in Cambridge, Mass ( http://www.sncr.org/symposium08/ ). The event will feature the presentation of the Society’s Fellows’ latest research projects and winning case studies from around the world through the Society’s awards program. SNCR Research Fellows’ presentations will include: ...
Before the advent of ad standards from the Interactive Advertising Bureau (IAB), the online advertising world was fragmented between any number of display formats. When the IAB launched IAB standards in 1996, an agency could buy media across numerous properties without adjusting the creative. Buying online media became more efficient. Importantly, it freed up advertisers to focus around the message and not the format of the advertisement. Today, the IAB has once again stepped in to help bring clear standards to online advertising with a new set of best practices for social media ... Read More
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SOCIAL ADVERTISING BEST PRACTICES
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