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Social Advertising, the Aristotle Way
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In BoomTown’s bold quest to annoyingly stick a Flip digital video camera in the face of every Yahoo senior exec, this week I worked the last nerve of its CTO and EVP of Products, Aristotle “Ari” Balogh. Actually, the 45-year-old Balogh is a very calm and pleasant man, especially considering the huge responsibility that has been foisted on him by CEO Carol Bartz to rejigger how Yahoo (YHOO) makes its products and services and deploy its technology in a more efficient, centralized and most of all, innovative manner. It is actually a process that was started under the previous leadership, especially President Sue ...
Whyville's COO explains why social networking sites are so revolutionary, and cites a few examples of how brands have leveraged the Whyville website to reach future consumers. Since at least Aristotle (and perhaps before that) we have recognized that humans are social animals. Humans need interaction and a sense of belonging to survive. According to Wikipedia, "Like most primates, humans are by nature social. However, humans are particularly adept at utilizing systems of communication for self-expression and the exchange of ideas. Humans create complex social structures..." ... Read More
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