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Special Report on

Social Media Advertising Consortium

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After another recent nationwide swing to meet with companies about their social media initiatives and speaking with a few industry colleagues, I’m more convinced than ever that now is the time for social media measurement providers to come together to establish their own association to address the difficult issues we face before it’s too late. I know the concept of yet another industry group sounds difficult to swallow and that a lot of people think social media is nothing more than a niche segment of word of mouth marketing and should fall under  WOMMA , but I disagree. As a discipline, social media analytics has ...
It allows members to play games and to share tags and virtual gifts, and suggests new people for members to meet. Founded in 2004, Tagged is now visited by 7.6 million US users and 27 million users worldwide each month. 1 Tagged has been the subject of numerous customer complaints for sending deceptive bulk mail and has paid at least 1.4 million dollars in legal settlements regarding these practices. It has since adopted privacy reforms and changed its invitation processes. The Office of the New York State Attorney General has criticised Tagged for its failure to respond promptly to complaints of sexual exploitation of children 2
Case Study: Partnering With Apps Makes for a Good Mix » Adotas
Chris Cunningham co-founded appssavvy in early 2008 with the goal of bridging the gap between developers and publishers of apps and brands and the agencies that serve them. The company has rapidly grown into a clear leader in the social and mobile media space with nearly 40 professionals making-up one of New York’s Best Places to Work. Today, appssavvy is the direct sales team for many of the leading app companies, including Booyah, Circle of Moms, LivingSocial and Zynga, to name a few, and has delivered hundreds of contextually-relevant and integrated social and mobile media campaigns involving brands, including Coca-Cola, ... market research, surveys and trends
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As social networks and online spaces proliferate, we risk losing contact with the real world. Why go out, when we can access the entire world through Facebook or Twitter? Enter foursquare. Part social network, part city guide, part game, foursquare encourages you to get out and experience your city, while simultaneously participating in online space. "Checking in" to various venues like restaurants, bars, and stores tells your friends where you are and the more you check in, the more badges you can earn. If you have the most check-ins at a particular venue, foursquare names you the "Mayor" -- a distinction ... market research, surveys and trends


More Standards Coming to Social Media Advertising - ClickZ
In April, Nielsen predicted social network advertising revenues would hit an estimated $1.825 billion. Last week, eMarketer released a new study saying advertising on social networks will drop three percent in 2009 to $1.1 billion. Whether social media advertising will grow or shrink in 2009 remains a question. A lot has changed in social media advertising in the past two years -- and not just revenue predictions. There are new players, new technologies, and new places and ways to advertise. Social media advertising hasn't followed the norm of existing online advertising, either. You've got applications, engagement ... industry trends, business articles and survey research
News | Strategic Marketing Profits
This is an easy one … the short answer is yes.  Video is great for marketing and driving traffic to your business website. Video, when done correctly, can help with: 1 – Raising awareness about your business/product 2 – Getting your website on the first page of Google (based on keywords selected) 3 – Increasing customer retention Video offers a more personal strategy for prospective clients to feel familiar with you. It also helps your website get a better search engine ranking. Video Podcasting is an underused and powerful tool that can pay for itself and market products at the same time. The revenue from ... industry trends, business articles and survey research
Media General to Present at SNL Kagan TV and Radio Finance Summit
the company's president and chief executive officer, will speak today at the 27th Annual SNL Kagan TV and Radio Finance Summit in New York City .  Mr. Morton will join other industry executives on a panel that will discuss "Developing TV Stations' Digital and Mobile Revenue Streams."  Mr. Morton also will provide an update on the company's outlook for the second quarter of 2010. Second-Quarter and Full-Year Outlook   For the second quarter of 2010, Media General expects total revenues will increase approximately 2 percent, compared to the same period last year.  This increase is ... market trends, news research and surveys resources
Creative Direction Invites Small Businesses To Learn How Social Networking Is ...
"Social Networking to the MAX", a free breakfast seminar for small business owners and marketing communicators, will be presented live at the IMAX Hamilton Theater in Noblesville, Indiana, from 8:30 to 10:00 AM EST. The seminar is designed to provide attendees with the knowledge and confidence to plan their initial steps into Social Media. Attendees at the special breakfast event on June 24th will receive a free social networking marketing audit consultation, a Facebook ad for their company, and free IMAX tickets for a future movie of choice at the theater. Indianapolis, IN ( PRWEB ) June 15, 2010 -- Creative Direction, Inc., a ... market trends, news research and surveys resources


SEMPO's Point Of View (POV) on Social Media KEY QUESTIONS • What ...
Search Engine Marketing Professional Organization (SEMPO). Social Media Advertising Consortium (SMAC). Word of Mouth Marketing Association (WOMMA). Websites ... technology research, surveys study and trend statistics
Government and Social Media
government web manager and legal counsel. Government and Social Media ..... Federal Consortium for Virtual Worlds, National Defense University and 20+ agencies ... No advertising. Corporate branding. Promotion of outside organizations. ... technology research, surveys study and trend statistics
The evolution of consumer reporting | College Business Journalism ...
When one of the holiday season’s hottest toys began eating children’s hair in December 1996, consumer reporters jumped on the story. When the Cabbage Patch Snacktime Kid ran on the front page of newspapers across the country, the industry responded. Mattel pulled the doll and offered refunds for the 500,000 already sold. Today, a Cabbage Patch fiasco would be recorded on YouTube, trended on Twitter, written about in the blogosphere and posted on Facebook. Meanwhile, the reporters writing copy for the next day’s paper would be scooped a thousand times over as the story was shared and rewritten in every corner of the Internet. A ...
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Looking to put a mfg. workforce skills survey together. If a ...
Your responses will assist me in developing a valuable survey to send to our mfg. industries so we can meet their needs in educating and sustaining their employees. Looking to see if mfg. has a desired skill/certification, etc., needed for its employees. Location specific: Louisville, Kentucky Area posted 13 days ago in Using LinkedIn | Closed Share This Want more business? My engaging Social Media Relationship Marketing gets results! Christine at ChristineHueber dot com see all my answers Best Answers in: Using LinkedIn (23), Business Development (5), Planning (4), Staffing and Recruiting (3), Customer Service (2), ...
linkedin help: Information about linkedin from Ask Dave Taylor!
At a local conference, a social media "guru" was telling me that LinkedIn is very particular about what groups it allows on the site, and that I can't just create whatever group I want. I run a resume review service for college kids and I want to have a group associated with it on LinkedIn so that if people search for resume help, they'll find me. So, can I create a group on LinkedIn or... Continue reading about How do I create a group in LinkedIn? I'm trying to be efficient with my time, Dave, but somehow I end up forgetting about Twitter as I work on LinkedIn and play on Facebook. I know that I'm ...