Special Report on
Social Media Advertising Consortium
Social Media Advertising Consortium - Trends
Latest Trending Story:
(SMAC - pronounced "smack") is newly-formed, but burgeoning body dedicated to best practices, measurement, defining and shaping one of the fastest-growing channels in digital advertising. We caught up recently with Executive Director Maura Curtin to learn more about what SMAC is up to...and what its plans are for the future. Q: Tell me about how SMAC came into being. A : Tom Gerace, the CEO of Gather.com, and who also founded BeFree, it was his initiative. Working on the publishing side of the business he saw that agencies, publishers and brands needed a common business structure to work in this new world of social ...
SAN DIEGO – Brickfish, the award winning social media solution that has generated over 300 million consumer engagements and conversations for global advertising agencies and Fortune 1000 marketing leaders like Microsoft and Nike, announced that CEO and Co-Founder, Nichole Goodyear, has been elected to the Social Media Advertising Consortium (SMAC) Board. As a SMAC Board member, Ms. Goodyear will provide insights into the role Cost Per Engagement® (CPE®) can play in the development of innovative social media campaign standards to move the social media industry forward. The SMAC Board ... Read More
SURVEY RESULTS FOR
SOCIAL MEDIA ADVERTISING CONSORTIUM
What They Bring Partners - Big Fuel - Friending: Walker Jacobs, SVP at ...
Brands Using Turner - Big Fuel - Friending: Walker Jacobs, SVP at Turner ...