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Special Report on

Social network advertising options

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Fuchs, Christian. 2009. Social Networking Sites and the Surveillance Society. A Critical Case Study of the Usage of studiVZ, Facebook, and MySpace by Students in Salzburg in the Context of Electronic Surveillance. Salzburg/Vienna: Research Group UTI. ISBN 978-3-200-01428-2. Download Press Release (January 2009) Press Release TXT 674 students from Salzburg participated in the study that was conducted by the eTheory Research Group (University of Salzburg, ICT&S Center). 88.3% of the respondents use studiVZ, 39.5% Facebook, 15.9% MySpace, 9.0% Xing, 7.4% Lokalisten. Each of 61 other social networking sites (SNS) is used by ...
among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet , such as e-mail and instant messaging . Although online community services are sometimes considered as a social network service in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ...
Goodbye 2009, hello Social Media in 2010…
 2009, what a year huh? The word on everybody’s lips was Recession and the doom and gloom surrounding it. The past year may be one that many will choose to forget but for us Social Media  enthusiasts it was a year that saw advances and innovations like never before, advances that have helped to change marketing as we (used to) know it and given people that chance to demand more from their favourite brands, companies and services. 2009 truly saw the creation of a instant two way relationship between consumer and marketer.  Some have taken note and built strong over-arching social media strategies, whilst others have decided not ... market research, surveys and trends
What Social Networking Should Have Been?
Let's take for instance the common social networking web site, you signup, build a profile, add some friends (folks you'll or may not even know), and then you are connected to this huge community (faculties, cities, typically the complete network). This data is all logged in most social networking websites, thanks to net crawlers, advertisers, and many different spammers. Your own social being is threatened, and your privacy is threatened as well. Will you escape the grasp of a social network once you leave it? In most cases, it's additional tough than you think. Not to say the failings of identity theft in social ... market research, surveys and trends


PDA | Media |
has tried to get full length movies and TV shows from major networks and studios for a while now, but has failed to make major headway due to queasiness on part of the conglomerates. The media/entertainment companies worry about putting their shows/movies in what has primarily been perceived to be a user-gen-heavy environment, and then putting all eggs in one video basket, so to speak. According to the story, YouTube has been talking to the major film companies about launching an ad-supported, streaming movie service. A studio source I spoke to said nothing's final yet, or anywhere near it, but headway has been made. The ... industry trends, business articles and survey research
Consumer Reports Survey: 52 Percent of Social Network Users Post ...
/PRNewswire-USNewswire/ -- The number of online U.S. households using social networks such as Facebook and MySpace has nearly doubled in the past year expanding online opportunities for criminals.   According to Consumer Reports latest State of the Net survey, in the past year, 52 percent of adult social network users have posted personal information such their full birth date which can increase their risk of becoming a victim of cybercrime. The survey results, tips to protect users' information online and Ratings of security software are featured in the June issue of Consumer Reports and on . ... industry trends, business articles and survey research
Scripps Networks Interactive Reports Second Quarter Financial Results
Results for the three-month period ended June 30 reflect strong, double-digit growth in advertising and affiliate fee revenue at the company's Lifestyle Media business segment, which includes HGTV, Food Network and Travel Channel. Consolidated revenue for the quarter increased 32 percent to $516 million from the prior-year period. Excluding Travel Channel, in which the company acquired a controlling interest on Dec. 15, 2009, consolidated revenue increased 16 percent to $454 million year-over-year. Total revenue from the company's Lifestyle Media business segment was ... market trends, news research and surveys resources
Google Is Not Over
in the midst of the subprime financial crisis at an average cost basis of $407. They rose to a high this year of $630 on January 4, fell to a low of $434 on July 6, and closed Friday at $500. I listed GOOG as one of the letter’s best buys from May 23 until now, a period that included share prices between the $434 low and Thursday’s $509 high. Now that GOOG is back over $500, I’ve removed it from the short list of best buys. That’s due to valuation, however, not a lack of faith in Google’s future. I want to revisit the case for Google, having read and heard a great deal of skepticism about ... market trends, news research and surveys resources


PMN-MediaKit 2010
Dec 31, 2009 ... Includes Rate Card with Advertising Options & Fees ... subscribers, an online professional social network site (Pharma Marketing Forums), a ... technology research, surveys study and trend statistics
Advertising and Promotion (pdf) - Advertising & Promotion
Objective 4: Understand electronic/internet advertising options. ... Discuss the strengths and weaknesses of social network marketing (include Facebook, ... technology research, surveys study and trend statistics
Broadband: Remaking the Advertising Industry — HBS Working Knowledge
have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That problem certainly confronts Stephen P. Bradley, the Baker Foundation Professor at Harvard Business School. Bradley and coauthor Nancy Bartlett are in the midst of writing a book looking at how broadband technologies are reshaping industries. We asked him to take a few minutes to talk about the project, his insights on how broadband is remaking the advertising business, and the difficulties writing about such a ...
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Best method for monetizing high volume social network
Our site receives around 2.8 million pageviews and 1 million UVs per month - but we are unable to get past $2k a month in revenue. Adsense brings in around $1300 per month (eCPM $0.53), while text-link-ads brings in $6-700. The site has a lot of loyal members and visitors, but it is non-niched -meaning it covers just about every topic under the sun. Any tips on upgrading our revenue would be greatly appreciated.   7:43 am on Jan 11, 2008 (utc 0) Have you tried various ad networks that pay on a cpm?   8:14 am on Jan 11, 2008 (utc 0) Get people to pay for premium membership(?)   9:18 am on Jan 11, 2008 (utc 0) ...
Social Network Marketing - Where and Why? | LinkedIn Answers ...
Today is SNM day - where we find out just how much heat social networks are packing. Most of my IM projects get more traffic from social network propagation than they do from search engines these days. It is safe to say that SNM (social network marketing) is giving SEM (search engine marketing) some stiff competition. However, with SNM, its more a question of when, where and why - we have all kinds of networking sites; social, casual, professional and the like. Coming to the question - which three networking websites would you prioritize for marketing endeavors for: a) Marketing a product b) Marketing a service Without a doubt, ...