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Special Report on

Social Networking, Advertising and Innovation

social networking advertising and innovation special research report Photo by www.rmgdigitalnews.com
the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard Business School professor Mikolaj Jan Piskorski. Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest kid on the block—is sharply different from forerunners such as Facebook and MySpace. ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Tech News Geek » ReadWriteWeb Events Guide, 24 July 2010
We’re always on the lookout for upcoming Web tech events from around world. Know of something taking place that should appear here? Let us know in the comments below or contact us . You can import individual events in the Events Guide into Google Calendar using the link beside each entry, or download the entire thing as an iCal file (which is importable into Google Calendar, Outlook, Windows Live Calendar, etc.) or even view it as a world map . Sponsor OSCON 2010 If the first years of OSCON were about opening the minds of big business to the philosophy of open source, are the years ahead about opening the minds of the open ... market research, surveys and trends
ReadWriteWeb Events Guide, 24 July 2010 | magw.at
We're always on the lookout for upcoming Web tech events from around world. Know of something taking place that should appear here? Let us know in the comments below or contact us . You can import individual events in the Events Guide into Google Calendar using the link beside each entry, or download the entire thing as an iCal file (which is importable into Google Calendar, Outlook, Windows Live Calendar, etc.) or even view it as a world map . Sponsor OSCON 2010 If the first years of OSCON were about opening the minds of big business to the philosophy of open source, are the years ahead about opening the minds of the open ... market research, surveys and trends

SURVEY RESULTS FOR
SOCIAL NETWORKING, ADVERTISING AND INNOVATION

Microsoft acquires equity stake in Facebook, expands ad ...
It's official: Microsoft will take a $240 million equity stake in Facebook during its next round of financing, valuing the company at a whopping $15 billion. News.com's Ina Fried in her Beyond Binary blog reported earlier Wednesday that Microsoft had beaten out Google in the high-stakes bidding war for the slice of tasty Facebook cake. The final deal resulted in a 1.6 percent stake in the social-networking company, notably smaller than the 5 to 10 percent that had been talked about in recent weeks. "We are pleased to take our Microsoft partnership to the next level," Owen Van Natta, vice president of ... industry trends, business articles and survey research
Page Views And CPMs Are Suppressing Online Advertising Growth and ...
but page views are still the currency for online display advertising, with most display ads still being bought on the basis of CPM, or cost per thousand ad impressions — and impressions are a function of page views. The problem is that the page view-driven online advertising economy is suppressing online advertising growth and innovation. Here’s why. Page view-driven advertising is a product of Internet 1.0 advertising, which was modeled after traditional media advertising. But its actually worse than that, because even traditional media values audience above all. Selling online ad impressions is a holdover from a ... industry trends, business articles and survey research
RELATED NEWS
Facebook: the power and dangers of 1 billion users
and a market leading presence in all but four countries worldwide, this statement is anything but hyperbole. What is more, its implications are simply huge. Facebook provides a wide range of services to its userbase; for all the hype Farmville is but one of them. At its most basic Facebook is a communications tool. It lets Person A contact Person B. With 1 billion users this simple premise becomes something else entirely. With 1 billion people you can be sure the person you are looking for is on Facebook. If they aren't then they aren't on the internet full stop. The traction that 1 billion users would provide would ... market trends, news research and surveys resources
Facebook May Be Popular, But Not Well-Liked
Privacy concerns, frequent design changes and aggressive advertising earn the social-networking giant low marks on a consumer survey. By  Courtney Rubin  |  Jul 21, 2010 A press release headline for the 2010 American Customer Satisfaction Index says it all: " Facebook Flops... Google Loses Luster; Bing Debuts Big."   Facebook may be winning popularity contests in terms of sheer number of users – it's expected to announced it has hit the 500 million-user mark Wednesday night -- but consumers don't actually like the experience of using the social-networking site, finds the ACSI survey ... market trends, news research and surveys resources

INFORMATION RESOURCES

Online Social Networking Blog - The Future of Advertising And the ...
May 27, 2007 ... We believe that most social networking websites will not work as advertising websites. Indeed, the current valuations, and the current ... technology research, surveys study and trend statistics
June 14, 2010 Internet Policy Task Force National ...
Jun 14, 2010 ... Role of Online Advertising in Innovation of the Internet ... blogs, and other content to e-mail, search, social networking, video, and other .... network advertising, and that the majority of ad network display ad ... technology research, surveys study and trend statistics
REAL TIME
SOCIAL NETWORKING, ADVERTISING AND INNOVATION
QUESTIONS AND ANSWERS
When you think of Innovation, what company comes to mind and why ...
Seasoned project manager specialising in change management, software implementations & Non Profits. Liquidplanner addict see all my answers Very difficult to beat Apple . I bet that if you ask most people whats the first innovative company that pops up in their mind it will be Apple. The reason - they make amazing products. The second and third innovative companies for me would be the publishers of Fastcompany and Wired. The reason - their articles are fascinating and cover a broad spectrum of people and companies that are making a difference. Will be interested to see other people's response to your question... posted 2 ...
Value versus premium innovation? What do consumers want today in ...
I think your question is a really important one, and one that has a complex response. In our industry, we have for years felt that the consumer rules everything. Because of the exciting times we live in, with technology emerging at such a rapid fire pace, the economy being is constant flux, people have choices, and they will be smart about those choices. That being said, commodity markets/products are intriguing to me. My belief is that you really need to get to know your customer. Know where they live, what drives them, where do they store this product, what other products is it interacting with? We did a project a few years ...