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Special Report on

Some Brands Thrive Without Advertising

some brands thrive without advertising special research report Photo by www.masternewmedia.org
I am going to post a series of essays on what I see as the big digital trends to watch in 2008. All of these are less about individual sites and technologies. Instead, what I hope to do is connect dots and start a dialogue with you about how technology will impact the media, marketers and consumers in the coming year. In addition, to be quite honest, this is also my way of getting more disciplined about blogging more often. I really miss posting here regularly (beyond just the links). Further, as much as I love Twitter, it's not a medium that permits thoughtful analysis. As always, I am eager for your feedback. Your input ...
The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
REVIEWS AND OPINIONS
The World's Most Valuable Brands « Rightways's Blog
Venezuelan President Hugo Chavez arrived on Tuesday in Colombia's Santa Marta city to meet with his Colombian counterpart Juan Manuel Santos. Array UN chief meets with Israeli, Turkish panelists of inquiry on flotilla incident August 11, 2010 UN Secretary-General Ban Ki-moon on Tuesday met with the four members of the panel of inquiry on the Israeli raid on a Turkish aid flotilla bound for Gaza on May 31. Array Russia may suffer huge economic losses from wildfires: analysts August 11, 2010 The losses the Russian economy may suffer because of the recent heat wave, drought and wildfires may amount to one percent of its ... market research, surveys and trends
Social media for luxury brands
on Foursquare, the topic of social networking for luxury brands is starting to get discussed more and more. We can certainly say that it’s an emerging area ; adoption of social network technologies for luxury brands is slow and that’s completely understandable. Luxury brands are built around the premise of being aspirational and exclusive, hardly words that you would immediately associate with social media. So what are the opportunities online like for luxury brands and who’s paving the way? Tiffany’s is a great example of a luxury brand going from strength to strength in social media. Their Facebook page market research, surveys and trends

SURVEY RESULTS FOR
SOME BRANDS THRIVE WITHOUT ADVERTISING

Hijacking the urban screen: Trends in outdoor advertising and ...
By tracking the use of non-traditional forms of outdoor advertising in static media there is a strong indicator for time based media (video, animation, interactive and generative video arts) to take a leading role in broadcasting art while serving the goals of the corporations that own these screens. Apart from the initial use of the "video billboard" in commercial and advertising based applications, the city is responding to its new media skin with more creative and interactive executions. Case studies in this paper document some of the first experiments utilising video at the urban screen level and show how the press and ... industry trends, business articles and survey research
WHEN TIMES ARE HARD, MAIL WORKSBY JULIE LIESSE
Mar 30, 2009 ... In fact, 20 percent of respondents said mail advertising is extremely important ... who receive the campaign without the mail component. ... New study finds mail advertising is a marketing favorite for boosting brands—and sales .... 2.8 billion pieces of mail. At the same time, 2.8 billion pieces of ... industry trends, business articles and survey research
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Not since olestra and its unfortunate propensity to cause "leakage" have we seen an industrial food get smacked around like high-fructose corn syrup. Despite protests that it's no different than sugar by groups with P.R.-unfriendly names like the Corn Refiners Association, "waning" would be a polite way to describe its popularity. And with the release of a new study that shows that cancer cells find fructose tastier -- and more nutritious! -- than other sugars, might the bell be finally tolling for the sweetener called, unappealingly, HFCS? For years, consumers' wariness of HFCS's ubiquity and ... market trends, news research and surveys resources

INFORMATION RESOURCES

Building a strong brand - brands and branding basics - Brand ...
You can not build a strong brand solely through advertising. ... is nearly worthless unless it enjoys some equity in the marketplace. Without brand equity, ... technology research, surveys study and trend statistics
Public Comments of ZAAZ on the Proposed Principles for Behavioral ...
ZAAZ helps the world's most powerful brands grow and thrive online with performance- ... Virtually all companies with an e-commerce presence engage in some form of .... Therefore, no single site, unaffiliated with the network itself, ... Network Advertising Initiative (NAI), a consortium of 14 of the largest ad ... technology research, surveys study and trend statistics
How a Juicy Brand Came Back to Life — HBS Working Knowledge
now, mere mention of Quaker Oats' acquisition of Snapple causes veteran dealmakers to shudder. For good reason. In 1993, Quaker paid $1.7 billion for the Snapple brand, outbidding Coca-Cola, among other interested parties. In 1997, Quaker sold Snapple to Triarc Beverages for $300 million, a price most observers found generous. The debacle cost both the chairman and president of Quaker their jobs and hastened the end of Quaker's independent existence (it's now a unit of PepsiCo). But that's not the end of the story. In October 2000, Triarc, the privately held outfit that took Snapple off Quaker's hands, ...
REAL TIME
SOME BRANDS THRIVE WITHOUT ADVERTISING
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QUESTIONS AND ANSWERS
Why the lack of marketing/advertising campaigns on premium food ...
If you switch on the tv, you see an array of advertisements promoting Purina, Meow Mix, Friskies, 9 Lives, and other supermarket brands. At the vets office, you see shelves upon shelves of Science Diet, Iams, Royal Canin, and Eukaneba. But what about excellent food like Natural Balance, Wellness, California Natural, Wysong, Evo etc? Why the lack of marketing and advertising campaign? Most of these brands thrive on word of mouth and recommendations through friends. I think that if they were to spend a considerable amount of their budget of marketing and advertising, more pet owners will know about it and thus, be interested in ...
In today's market conditions, what drives revenue? Brand or the ...
The answer depends, in part, on what kind of revenue we're talking about here. Are we talking about capturing new revenue (i.e. growth)? Or are we talking about maintaining our share? Or are we talking about both? One of the reasons we build brands in the first place is because it enables us to build a following. It enables us to build fans of what our brand represents. It's called brand loyalty... and it's got tremendous value. In tough times like we have today, brand loyalty translates into sustained revenue. So, if you have a powerful brand and the economy tanks, you stand a far better chance of coming out on ...