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Special Report on

Standards for Advertising Regulation

standards for advertising regulation special research report Photo by illegalsigns.ca
Federal Trade Commission staff today issued a report describing its ongoing examination of online behavioral advertising and setting forth revisions to proposed principles to govern self-regulatory efforts in this area. The key issue concerns how online advertisers can best protect consumers’ privacy while collecting information about their online activities. Over the last decade, the FTC has periodically examined the consumer privacy issues raised by online behavioral advertising – which is the practice of tracking an individual’s online activities in order to deliver advertising tailored to his or her ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
jiplp: IP services and professional standards
Here's where editorial panellists, readers and contributors can come together and share their view on all aspects of IP law and practice The August 2010 issue of JIPLP is now available online (you can take a look at its contents here ). The Editorial runs as follows: " IP Services and Professional Standards How do you know if a firm of patent or trade mark attorneys, or any given member of those professions, is any good? Clients need an answer to this question, but they are not always sure who can tell them. Terms such as ‘leading firm’, ‘leading edge’, ‘respected practice’, ... market research, surveys and trends
The Horror Of Asking For Data. In the Pipeline:
from the BBC, and those of us in the drug industry will enjoy it very much. An EU regulation is forcing health food and supplement companies to. . .wait for it. . . actually provide evidence that their advertising claims are true. For those of us living in Orrin Hatch's world here in the US, this will certainly be a change of pace. US readers know how it works - listen to the ads, with the first two sentences delivered as a low-decibel mutter: "Sold as a nutritional supplement only. Not intended to treat, cure, or modify any disease. But the hell with that! It'll grow hair, regenerate your liver, detoxify your ... market research, surveys and trends

SURVEY RESULTS FOR
STANDARDS FOR ADVERTISING REGULATION

Ethics in advertising decisionmaking: implications for reducing ...
Advertising exerts a significant impact on consumers' lives (Pollay 1986). On the positive side, advertising has discouraged participation in harmful behaviors (such as drunk driving and drug use), encouraged participation in socially beneficial behaviors (such as conservation and physical fitness), and provided detailed information which consumers need to accurately conduct product evaluations. On the negative side, advertising has misled and deceived consumers resulting in misinformed and inappropriate (and, in the case of health and environmental products, potentially dangerous) product selections. The Federal ... industry trends, business articles and survey research
FTC Report Sheds New Light on Food Marketing to Children and ...
The Federal Trade Commission today announced the results of a study on food marketing to children and adolescents. The report, Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation, finds that 44 major food and beverage marketers spent $1.6 billion to promote their products to children under 12 and adolescents ages 12 to 17 in the United States in 2006. The report finds that the landscape of food advertising to youth is dominated by integrated advertising campaigns that combine traditional media, such as television, with previously unmeasured forms of marketing, such as ... industry trends, business articles and survey research
RELATED NEWS
UK doctors declare war on junk food
Leading doctors in Britain will today demand tough government action to curb the nation's addiction to unhealthy food, and so help halt spiralling rates of obesity, diabetes and heart disease. Senior medical figures want to stop fast-food outlets opening near schools, restrict the advertising of products high in fat, salt or sugar and limit sponsorship of sports events by fast-food producers such as McDonald's. They also want "fat taxes" to be imposed on foods that cause the most dietary harm and introduce cigarette-style warnings for schoolchildren about the dangers of a bad diet. Professor Terence ... market trends, news research and surveys resources
Kagan's Double Standard
Despite Elena Kagan’s impressive “evasiveness,” observers have noted a loose and shifting commitment to the principle of free speech. But her position, and that of liberal legal academics, is really quite simple: She favors free speech for the right people but not for the wrong people, for the right interests but not for the wrong interests. The whole project of modern liberalism has been to distribute “rights” in ways that liberals deem socially valuable. This rejects the founders’ view that God and/or Nature endowed individuals with rights, which governments are instituted to protect. Twentieth century progressives and ... market trends, news research and surveys resources

INFORMATION RESOURCES

1 SUBMISSION BY THE FOUNDATION FOR ADVERTISING RESEARCH TO THE ...
Aug 31, 2007 ... meet the Madelin best practice standards for advertising regulation. It is unlikely to satisfy the principles of natural justice and would ... technology research, surveys study and trend statistics
Frequently Asked Advertising Questions: A Guide for Small Business
Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state. According to the FTC's Deception Policy Statement , an ad is deceptive if it contains a statement - or omits information - that: According to the Federal Trade Commission Act and the FTC's Unfairness Policy Statement , an ad or business practice is unfair if: A typical inquiry follows these steps: The FTC looks at the ad from the point of view of the "reasonable ... technology research, surveys study and trend statistics
Private-Public Partnerships for Enforcing Outdoor Advertising ...
Enforcement of Outdoor Advertising Regulations. Authors: David Luskin ..... does not constitute a standard, specification, or regulation, nor is it in tend ...
REAL TIME
STANDARDS FOR ADVERTISING REGULATION
  1. profile image L_C_Brown Diabetes supplement rapped for misleading claims: The UK Advertising Standards Authority (ASA) has ruled diabetes ... http://bit.ly/cPMQoP
  2. profile image kae_lee Diabetes supplement rapped for misleading claims: The UK Advertising Standards Authority (ASA) has ruled diabetes ... http://bit.ly/dtthCj
QUESTIONS AND ANSWERS
Web Advertisers' Trade Associations Put Forward Self-Regulation
Online advertisers are proposing a mix of consumer education, disclosures about what information is being collected and special protections for children and sensitive information in an effort to head off tough legislation. Four leading advertising trade associations -- the American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, or DMA, and the Interactive Advertising Bureau -- drew up the "self-regulatory principles." "People will be able to say 'Don't collect any information on me for online behavioral advertising purposes,'" said Stuart Ingis, a ...
How does your company compensate for technology blind spots ...
Sure, technology has helped us become better, faster, more efficient marketers. But if you solely rely on technology, you will likely make false assumptions and be led astray. So how does your company add the human touch to marketing technology? How does your company interpret, use, and questions the numbers that testing and analytics software gives you? We'll tackle this question in an upcoming web clinic (http://www.MarketingExperiments.com/Free-Clinic), but for now we're looking for your insights. And if we hear some good stuff, we'll publish the best tips, techniques, and approaches on ...